Hotels used to have to include a restaurant for the convenience of their main clients – the traveling salesman who arrived by car and was looking for a quick, predictable meal at an inexpensive price. Think chain, think original Holiday Inn.
And years ago, to obtain a certain rating (stars, diamonds, etc.) the inclusion of a restaurant (even a coffee shop) raised the level of your property.
Times have changed – hotel restaurants are often destinations in themselves. Some even have gourmet food. They may be a concession or a franchise or even use a celebrity name for increased recognition. Some hotel restaurants stand on their own merits – being listed in Zagat’s or Fodor’s.
So, if you’re a hotelier, is your restaurant a focal point of your marketing or just one of the many amenities listed? If you’re not a hotelier, when was the last time you went to a hotel for their food?
Why not take advantage of a few of our local hotel restaurants? A promotion called “Dine Out Lauderdale” takes place through November 15th (excluding the boat show dates) and offers a special priced-fix menu at $35. You can visit the Grill room on Las Olas (Riverside Hotel); 3030 Ocean (Harbor Beach Marriott); Aizia (Westin Diplomat); Council Oak (Hard Rock Hotel); Latitudes (Marriott Hollywood Bch); Ireland’s Steakhouse (Hyatt Bonaventure) and Cero (St. Regis). For more details and other restaurants participating, check out www.sunny.org/dineout
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