Wednesday, September 30, 2009

The Sports-Related Tourism Market Segment

Sports-related tourism has become more prominent in the last ten years as an increasingly popular tourism product. There has been some discussion about the standard definition of this market segment. No matter how you define it, we know that people have been traveling for various sporting reasons for quite some time and that the popularity of this form of travel has increased.

Research claims there are basically three different types of sports-related tourism: people who travel to view a sporting event called “event sport tourism”; those who want to take part in sport called “active sport tourism”; and the third variety called “sport nostalgia tourism” – and involves visiting sport museums, venues, etc. One reason cited for the active variety, versus the two other passive types, is the increased emphasis on health and fitness. And then, as the population ages, more people begin to watch sports rather than participate.

Many areas inside and outside of Florida have increasingly begun to develop and promote this type of tourism. Just recently the Barbados Tourism Authority announced they were going to establish a national sports tourism marketing strategy. The key to the success of these efforts is for all segments of the community to work together.

The economics of tourism from major sports events – it’s attraction to visitors as well as the regenerative effect sports tourism can have on the community -- is another whole area of this marketing concept. Other issues can be the positive impacts on the area, the natural environmental concerns, and the ways to offset the seasonal ups and downs of specific events.

The future of this sports tourism segment looks to be one with many growth opportunities. How can you get your fair share of this market? One upcoming event in South Florida is the Super Bowl. Come on October 21st to learn how you can get involved and the economic impact to our area. Registration links and more information about our lunch meeting at the Renaissance Plantation are at hsmaisouthflorida.org. Hope to see you there, Julie Wernick, Managing Director.

Wednesday, September 23, 2009

HSMAI South Florida Calls for Hospitality Industry Awards Nominations

..To be presented at: The South Florida Hospitality Industry Awards Luncheon on Friday, November 20, 2009, at the Jacaranda Golf Club in Plantation, FL.

HSMAI South Florida wants to give a pat on the back to the best in hospitality. From rising stars to industry legends, Florida’s number one industry shines here, with talent, passion and commitment to excellence. You can help us recognize and celebrate that excellence by nominating a deserving professional.

Categories include:

General Manager of the Year: Outstanding hotelier who has demonstrated extraordinary professionalism and excellence in managing a lodging property. GM who understands the importance of supporting his/her staff involvement in HSMAI and the industry, has contributed to the community and is a leader in the industry.

Sales & Marketing Professional of the Year: Directly impacts and increases revenues for South Florida hospitality industry with either sales and/or marketing initiatives. Proven track record of achieving and/or exceeding performance goals in their position. Demonstrates excellence in creating business opportunities and is someone who is dedicated to providing outstanding service to associates and clients.

Revenue Management Professional of the Year: Recognizes outstanding performance by a revenue, reservations or rooms division manager. Achieves and/or exceeds RevPar or similar measure of performance goals at their property. Known for creativity and effectiveness in managing demand levels and reacting quickly to changes in hospitality climate.

Hospitality Legend: Given to someone who has shown years of dedicated service and commitment to South Florida hospitality.

The Nomination Form is available on our website: hsmaisouthflorida.org
Won’t you nominate someone today?

Member Benefit of the Month:

A special series highlighting exclusive HSMAI member benefits to help you get the most out of your membership.

September 2009 Benefit of the Month: Access to the first HSMAI Foundation Leadership Report, "Leadership, A View From the Top". Members can access the report using their usernames (last name) and password (membership numbers). Ifyou don't know your member number, email hsmaisouthflorida@gmail.com

HSMAI Foundation Chair Susan Thronson, Senior VP, Global Marketing, Marriott International, notes about this special report from today's hospitality sales and marketing leaders:

"Inspiration and use-now advice from the who's who in hospitality today. Read how they are steering their companies into better times."

Volume 1 of the Leadership Report includes:

* Leadership, A View From the Top - A candid, up close and personal look at leadership with insight and advice from some of the industry's top CEOs: Christopher Nassetta, Hilton; Fritz van Paasschen, Starwood; J.W. Marriott, Jr.; Chip Conley, Joie de Vivre Hospitality; Charles Peck, Destination Hotels & Resorts; Steve Bartolin, The Broadmoor; Rossi Ralenkotter, Las Vegas Convention & Visitors Authority; James Abrahamson, IHG.

* HSMAI's Top 25 Extraordinary Minds in Hospitality Sales & Marketing - One-on-one interviews with the 2008 recipients on today's top-of-mind issues, from customer relationships to the online revolution and the power of partnerships.

*HSMAI Adrian Awards Platinum Awards - In-depth case studies exploring what went into the campaigns and creative that resulted in the top awards for travel advertising, public relations and web marketing.

Note that print copies of the Leadership Report can also be purchased for the member price of $29 via the HSMAI online store, website: hsmai.org

Tuesday, September 22, 2009

Bob Pelletier Memorial

The following information was passed along by the local chapter of Bon Vivants:

There will be a memorial service for Bob Pelletier (who was a past President of this local travel agent organization) on Tuesday, September 29th at 5 pm at the Seafarers’ House, across from Terminal 18, 1800 SE 32nd Street in Port Everglades, FL. At the Port Everglades entrance, as usual, you will need to have a picture ID.

"Monday, 31 August 2009 17:09
Bob Pelletier, a veteran of Port Everglades and half a dozen cruise lines who began his long industry career at Cunard in the 1970s, died early Friday at Florida Medical Center in Fort Lauderdale.

A ship and maritime history buff who relished travel and was known for his ready smile, Pelletier spent nine years as a customer relations manager for Port Everglades before retiring in August 2001. Lately he had worked for Royal Air and Sea at the port. Earlier positions spanned half a dozen cruise lines in capacities including marketing, sales and reservations.

‘He had a real passion for the business,’ said Rod McLeod, co-founding partner of McLeod.Applebaum & Partners, who oversaw Pelletier at Royal Caribbean/Admiral Cruises in the early 1990s.

Pelletier started with Cunard in New York in 1971, moving to Florida two years later to work for Costa Cruises. He was with Admiral from 1980 to 1991, which was absorbed by Royal Caribbean, and remained there until 1992 when the last of the Admiral ships was sold. He also worked with Lauro Line Cruises and Delta Queen Steamboat Co.

During Pelletier’s service at Port Everglades, the annual number of cruise passengers increased by more than half a million and cruise revenue doubled from $8m to $16.8m. When he retired from the port, Alan Kehrer, director of cruise marketing, said, ‘Bob will be greatly missed.’ Kehrer had recommended Pelletier for the job and called it ‘my best decision in 30 years of service at the port.’

Jim Lida, director of marketing for Oceania Cruises, met Pelletier in 1991 when Lida joined Royal Caribbean and Pelletier was three cubicles away at Admiral. They later worked together at Port Everglades and remained friends. ‘He was full of life and had a sense of adventure,’ Lida said. ‘I know heaven must have cruise ships because I’m sure right now Bob is standing at the rail, happy and at peace, waving at all of us still stuck ashore.’"

Friday, September 18, 2009

Recap: HSMAI-South Florida Meeting Planners Panel Program; 9/16/09

“Table of Eight” – Our occasional column with comments about our events.

We were so very pleased with the turn out and the response to our September meeting held Wednesday at the Broward County Convention Center. We wish to thank: Karen Smith, Vice President-Group Publisher, Meetings Media, for putting this together and for moderating; and our Panel Members for their insights, contributions, and keen observations –Andrea Milrad, Manager Global Accounts for Helms Briscoe, Graciela (Grace) Rebull, Founder and President Professional Meeting Organizers, and Dan Meister, CMP, President, Meister Meeting Solutions.

Special thank yous to our sponsor, The Greater Fort Lauderdale Convention and Visitors Bureau and Nicki Grossman, CEO/President, as well as Stacie Faulds, our Chapter’s President, for arranging and overseeing the venue; and to Jill and the able staff of the Convention Center.

As always, with a panel program there will be different things that people will remember that may apply to their specific hotel/company. I asked our panelists to give me a summary comment or “take away” item that they’d like to highlight.

Andrea Milrad said: “The feedback I received a few times in the networking portion was regarding the “not available” response. I love when hotels are more specific. If I haven’t found a home for a program and need to go back to all the hotels, I won’t bother with ones that are sold out. However, if it was just rooms-to-space or another issue my client can now be flexible on, I will definitely contact the hotel to reconsider. Who knows—perhaps a city wide has come in and now the rooms-to-space is no longer an issue.”

And she also wanted to mention that it is important that we “remember many end users, especially in today’s world of layoffs, are not professional meeting planners. They can be admins, HR professionals or IT directors. We have to remember our audience is different when communicating with them.”

Grace Rebull said that “properties (should) not cut back on service. I know that hotels now are willing to give more incentives in order to bring in business. However, if those incentives, which obviously have a dollar value, translate into cutting back somewhere else, please make sure it’s not on service. I’ll go back to the property that has adequate and visible staff to service my event, whether it is a small dinner meeting or a large symposium. The STAFF is what makes a facility great, not the other way around. “

And Dan Meister said: “Everyone is short handed these days and trying to do more with less. Take the time to really understand each client’s objectives and needs and be a solution provider instead of a sales person as this will make your product or service stand out by adding extra value and increase your standing over the competition. "

And Karen Smith noted that “Yes, meetings are shorter, programs have smaller budgets, and there may be less of them, but there is business out there...and sometimes you need to go back to the basics to get it. Be detailed in your RFP’s, answer all planner’s questions and answer them in a timely manner, and accurately. And, in a world where the typical rate is out the window, the best thing you can offer a planner is good customer service.”

Hope to see you next month at the Renaissance Fort Lauderdale-Plantation on October 21st. The program will be “Countdown to the Super Bowl” – The Economic Impact/How to Get Involved. The registration link will be posted soon at http://www.hsmaisouthflorida.org/
Best, Julie Wernick, HSMAInsider, and Managing Director, HSMAI-South Florida

Thursday, September 10, 2009

Meetings and Group Events

Working and learning together can be an important component of a group meeting. For some companies and training programs, group work represents both a setting for learning and an opportunity to develop the skills needed to work as a member of a team. These group meetings can be of all sizes. And there are as many types of meetings and reasons for them as there are venues.

One key area that Planners help in is the site selection process – Researching, identifying and securing the best location for a program; trying to match the needs of the group; and obtain proposals with the best properties. They can set up the contracts, the site inspections, and even do contract negotiations – arranging everything from cut off dates to cancellation clauses.

Making meeting planning easy is a focus of a number of the larger hotel chains. One company, Crowne Plaza has a dedicated 800 number and a slogan, “Why Crown Plaza is The Place To Meet”. Its website lists some key points why you should book your event with them. These include a “2-Hour Response Guarantee” to the RFP with a full proposal by the next business day; An assigned Meetings Director; Comfortable Seating (they even show a picture of their chairs!); a “debrief” daily with itemized accounting of expenditures; room benefits; and a rewards program for meeting planners.

So, how does a hotel get on a meeting planners contact list? Get a site inspection at their property? And get selected as the best one? These and many more questions can be asked (answered?) at our panel program on Wednesday evening, September 16th at the Broward Convention Center. Friday is the last day to register online, so please do so at hsmaisouthflorida.org (just click on the event and scroll down to the link). Hope to see you there. Julie Wernick, Managing Director, HSMAI-South Florida.

Tuesday, September 8, 2009

“Meetings Mean Business”

“Meetings Mean Business” is a campaign to protect the millions of American jobs that depend on business travel and events. It was originally launched by the U.S. Travel Association.

Here are some of the facts (as listed by the U.S. Travel Association) on the value of business travel and meetings:

--Business travel creates 2.4 million jobs nationally. Meetings and events are directly responsible for 1 million jobs.
--The U.S. Travel Association estimates that 200,000 travel jobs were lost in 2008 and expects another 247,000 to be lost in 2009
--Business travel accounts for $39 billion in tax revenue at the federal, state, and local levels.
--Meetings and events are responsible for 15% of all travel-related spending.
--Business travel supports more than 200 hotel and convention centers across the country.
--According to the results of a Meetings and Conventions magazine study, 52 percent of respondents claim that the backlash against meetings has been extremely or moderately influential on their company’s decisions to hold events
--In a recent survey, 87 percent of Americans say that encouraging people to travel recreationally within the U.S. could improve the country's economic landscape.
--Each meeting and event traveler spends an average of $1,000 per trip.
--According to a recent survey of Fortune 1,000 Chief Marketing Officers, meetings and events provide the highest return on investment of any marketing channel.

Learn more about the meetings market at our HSMAI South Florida Chapter's program on September 16th at the Broward County Convention Center. For more details/to register visit our website at www.hsmaisouthflorida.org Best, Julie Wernick, HSMAInsider and Managing Director.

Monday, September 7, 2009

Don't Miss These Top Twitterers in South Florida


"What's a good tweet? What can someone say in 140 characters or less that will make me want to keep reading? Some of my favorites are random thoughts usually reserved for the person you're sharing an elevator with, or, better yet, the thought that isn't shared in the elevator. Others I like to read inspire, entertain, inform or make me laugh." Writes Sun Sentinel reporter Seth Liss.

The Sun Sentinel recently published a great article on the Top Twitterers in South Florida posting great info about our local happenings. HSMAI member, the Greater Ft Lauderdale Convention and Visitors Bureau was mentioned among writer Seth Liss' favorite Twitterers from Miami to Orlando!

Check out his full article to get connected with some great information on South Florida via Twitter!

Tuesday, September 1, 2009

Restaurants

Restaurant summer specials and meal deals are still plentiful. A number of local eateries are offering selected menus at great rates. Have you tried Café Maxx or Sharaku’s prix fixes?

Too late for the “summer” specials, you say? Don’t despair. The annual “Miami Spice” restaurant promotion runs now through September 30th and offers 3-course meals. Or try “Dine Out Lauderdale”, Broward’s annual six week promotion running from October 1 through November 12th with specially created menus at a $35 fixed price. For restrictions and participating restaurants visit their sites online.

Speaking of restaurants: For four decades, the Imperial House and George Harris were fixtures in Pompano Beach. George was an active member of the community – from serving as President of the local Chamber, a member of the Tourist Development Council, and the Florida Restaurant Association’s 1985 “Restauranteur of the Year”. George passed away last month. Our belated condolences to his family from his many friends in the tourism industry.

The Zagat 2009 “America’s Top Restaurants” edition recently came out featuring over 1500 restaurants in 45 U.S. cities. South Florida areas represented were Fort Lauderdale, Miami, Palm Beach, and Naples. The top food rankings in the Lauderdale area -- all tied at 27 points – are Café Maxx, La Brochette, Eduardo de San Angel, and Casa D’Angelo. Miami’s top restaurant is Michey’s with 28 points. The Palm Beach area has five restaurants – all tied at 27 points: Chez Jean-Pierre, Marcello’s La Sirena, L’Escalier (in the Breakers), Four Seasons (at the Resort of the same name), and Little Moirs. Naples’ top eatery – with 27 points – is the Artisans (at the Ritz Carlton).

One trend that the Zagat publication noted was that 83% of their surveyors reported eating out as much as or more than they did (previously). Surprising to see this in today’s economy…

Have a favorite restaurant HSMAI blog readers? Tell us about it. Best, Julie Wernick, HSMAInsider