Sunday, December 20, 2009

Give to those less fortunate this season...

Get the word out for a charity you care about in a blog post, a tweet or by sending out a message to your Facebook friends. Make them aware, get them involved.

Your donations will be "multiplied" as you use social media for a good cause this holiday season -- Just another new way to help those less fortunate. You'll feel good and your charity will benefit. Pass it on!
Best wishes, HSMAInsider, Julie Wernick.

Friday, December 18, 2009

“Pop-Up Security Warnings Pose Threats”

This message from Federal Bureau of Investigations, Investigative Programs Cyber Investigations, was issued this week as a statewide alert by the Florida Department of Law Enforcement Office of Domestic Security. Although this message was a consumer warning, they are passing it along to businesses whose own computer systems may be affected (or for our industry those consumers wary of visiting your website to book their future travel plans, as well).

The FBI warned consumers about an ongoing threat involving pop-up security messages that appear while they are on the Internet. The messages may contain a virus that could harm your computer, cause costly repairs or, even worse, lead to identity theft. The messages contain scareware, fake or rogue anti-virus software that looks authentic.

The message may display what appears to be a real-time, anti-virus scan of your hard drive. The scareware will show a list of reputable software icons; however, you can’t click a link to go to the real site to review or see recommendations. Cyber criminals use botnets—collections of compromised computers—to push the software, and advertisements on websites deliver it. This is known as malicious advertising or “malvertising.”

Once the pop-up warning appears, it can’t be easily closed by clicking the “close” or “X” buttons. If you click the pop-up to purchase the software, a form to collect payment information for the bogus product launches. In some instances, the scareware can install malicious code onto your computer, whether you click the warning or not. This is more likely to happen if your computer has an account that has rights to install software.

Downloading the software could result in viruses, malicious software called Trojans, and/or keyloggers—hardware that records passwords and sensitive data—being installed on your computer. Malicious software can cause costly damages for individual users and financial institutions. The FBI estimates scareware has cost victims more than $150 million.

Cyber criminals use easy-to-remember names and associate them with
known applications. Beware of pop-up warnings that are a variation of recognized security software. You should research the exact name of the software being offered. Take precautions to ensure operating systems are updated and security software is current. If you receive these anti-virus pop-ups, close the browser or shut down your computer system. You should run a full anti-virus scan whenever the computer is turned back on.

Anyone experience these anti-virus pop-ups or a similar scam should notify the Internet Crime Complaint Center (IC3) by filing a complaint. Follow this link: http://www.ic3.gov/default.aspx Passed along by the HSMAI Insider, Julie Wernick

Thursday, December 17, 2009

32 Broward County Small Hotels Win Prestigious White Glove Award

The Florida Superior Small Lodging Association (SSL) has just announced that 32 local hotels have been named winners of the organization’s prestigious White Glove Award. In fact, 40% of all statewide 2010 White Glove Award winners are located in Broward County.

While there are thousands of hotels, motels, B&Bs, travel lodges, inns, beach houses, resorts, etc. across the state, offering some 370,000 rooms to Florida’s more than 80-million annual visitors, 32 outstanding locations in the Greater Fort Lauderdale area have earned this year’s highly coveted “Donald A. Dermody White Glove Award” for housekeeping excellence. The Award recognizes hotel owners who have made outstanding contributions to the Small Lodging Association’s mission and business objective of benchmarking housekeeping excellence and exceptional service.

Broward’s award winning properties are: The Berkshire Beach Club in Deerfield Beach; Thirteen Fort Lauderdale properties: Birch Patio Motel, By-Eddy Apartments, Coral Reef Guesthouse, Estoril Paradise Inn, Flamingo-Inn Amongst The Flowers, Ft. Lauderdale Manhattan Tower, Napoli Belmar Resort, Pillars at New River Sound, Pineapple Point Guest House, Royal Palms Resort, Sun Tower Hotel & Suites, Tropi Rock Resort and the Villa Venezia. Nine Hollywood properties: Atlantic Sands Beach Suites, Curtis Inn, DeSoto Oceanview Inn, Grenier's on the Beach, Hollywood Beach Golf Resort, Manta Ray Inn, Quality Inn & Suites, Ocean Drive Villas, and the Ocean Inn. In Lauderdale-By-The-Sea five properties: Best Florida Resort, High Noon Beach Resort, Sea Lord Hotel & Suites, Sea Spray Inn, and the Windjammer Resort & Beach Club. In Pompano Beach: Bahama Beach Club, Cottages by the Ocean, Dolphin Apartments & Motel, Pelican Place Apartments, and the Pineapple Place.

Donna Boucher, the Executive Director of SSL, noted that “Properties must receive a Total Housekeeping Score of 100% in their annual review to receive this award.” For more information, visit their website: www.superiorsmalllodging.com Congratulations to all from the HSMAI-South Florida Chapter and the HSMAI Insider, Julie Wernick.

Wednesday, December 16, 2009

Member Benefit of the Month for December 2009

(A series highlighting exclusive HSMAI member benefits to help you get the most out of your membership.)

This month’s Member Benefit is the redesigned HSMAI Foundation eConnect: your one-stop portal to global information and resources on hospitality sales and marketing topics.

Highlights of the new eConnect site include:

--Six new searchable sections of in-depth content aligned to the needs of today's sales and marketing discipline, including:
· Hotel Sales & Marketing
· Internet Marketing & Social Media
· Revenue Management
· Resort Marketing
· Destination Marketing
· Hospitality Sales & Marketing Education

-- A Member only "Toolkits" in each of the six main content areas, featuring templates and tools for everyday use on topics such as Marketing Plans, Group Booking Reports, and Public Relations.
--New blogs and forums for each of the six main content areas, allowing discussion and interaction.
-- "My eConnect" feature that allows each user to customize the news and resources from the site they want on their personal eConnect homepage.
--New "Featured Video" section with the latest clips from business and industry sources, such as CNN, CNBC and VTV.
--Expanded content from more than 150 sources offering a 360 degree look at trends and developments in the hospitality sales and marketing industry. Each section features resources relating specifically to the section topic, including blogs, forums, professional development resources, magazine portals, vendor and supplier information, market reports, columns, and video, among others.

eConnect is a one-stop portal to global information and resources on hospitality sales and marketing topics, including hotel sales and marketing, Internet marketing and social media, revenue management, resort marketing, destination marketing, and hospitality sales and marketing education. eConnect is a service provided by the Hospitality Sales & Marketing Association International (HSMAI) Foundation. Many HSMAI Foundation eConnect® resources are available exclusively to HSMAI members.

Hope you will join today, if you're not already a member, to take advantage of these great benefits. Best, Julie Wernick, HSMAInsider

Thursday, December 10, 2009

FREE Webinar:Economic Recovery/Revenue Management

The Greater Fort Lauderdale CVB is hosting an HSMAI University webinar, "Economic Recovery and the Role of Revenue Management," on Tuesday, December 15 at 2pm and you are invited to watch.

This webinar will explore the slow recovery and shifting revenue management responsibilities that we can expect in 2010, including supply vs. demand, airline capacity contraction and rising prices, time share supply threats, demand management vs. revenue management, and the power shift to properties. Presenters: Bill Carroll, Cornell University; Scott Roby, Tarsadia Hotels, Warren Jahn, InterContinental Hotels, and James Ruttley, IDeaS.

Cost is FREE (but you must RSVP BY DECEMBER 14th to: jwinston@broward.org

Time is from 2pm - 3:15pm; To be held at The Greater Fort Lauderdale CVB Conference Room
100 E. Broward Boulevard, Ste 200, Fort Lauderdale, FL.

Monday, December 7, 2009

2010 LODGING REPORT AND FORECAST BY BRUNO PEREZ AND JEAN FRANCOIS MOURIER

Bruno Perez, an active member of our HSMAI Chapter, and Jean Francois Mourier, recently nominated for our Chapter’s Revenue Management Professional of the year, have written an article on REVPAR GURU’s Hotel Industry Predications for the coming year. Bruno Perez has kindly given me permission to quote from their article. Here are some excerpts:

“...Although we aren’t pessimistic about the future state of the hotel industry, we also don’t believe that the New Year will bring immediate relief. There is no miracle cure; hotels and resorts will likely grapple with depressed demand, lower rates, and anemic revPAR and occupancy figures for some time to come....

Less is sometimes… less -- Despite the recovery, hoteliers should be prepared to do more with less this coming year. Guests are likely to be stubbornly slow to return, at least not at the same rate enjoyed by the industry following the early-00’s recession. …
….working capital (both operational cash flow and from borrowing activity) will be constrained…. Hotels and resorts will have to optimize what they already have in 2010; in terms of guests, this means putting a premium on incremental revenue derived from existing clientele; in terms of capital and infrastructure, it means maximizing revenue per existing square foot….

Auto, Automate, Automation --The staffing situation will highlight the importance of automation in key hotel systems….. Automation is a winning strategy for 2010.

RevPAR Resurgence -- 2009 was the year of salvaging occupancy, a trend best embodied by substantial discounts and rate cuts by the major chains. In 2010, as occupancy slowly picks back up …the emphasis will be more on revPAR, than lose-lose price wars. This follows the logic of doing more with less; the demand in the 2010 market will be such that artificial occupancy optimization measures (like deep discounting) will be unsustainable, making revPAR the metric that matters

Building for a Recovery -- Hotels should get back to making what investments they can in revenue-generating initiatives in the New Year. ….For many hotels… the recession-created lull in occupancy created an opportunity for development for the future. Look for this trend to continue into next year.
Supply Pipeline -- Lodging supply actually grew in the third quarter of 2009 ... While this indicates a trend upward, there is not likely to be a substantial upsurge in new hotel construction as 2010 opens…..and it is doubtful that 2010 will see a sudden influx of new hotels (the availability of financing for new construction is unlikely to improve until the latter half of 2010 at best, further limiting inventory increases in many markets).

ADR -- RisingUS average daily rates are, as might be expected from the published occupancy and revPAR predictions, forecast to increase slightly in 2010. Business travel, hit particularly hard by the recession, is poised to make a comeback in 2010, though probably not to 2007 levels. This, coupled with hotels’ decreasing reliance on deep discounting to boost occupancy, will lead to higher average daily rates. Higher ADRs, along with occupancy optimization through effective revenue management, will in turn lead to improved revPAR and a recovery for the industry as a whole….

As with all forecasts, our predictions for 2010 may be end up being different to reality. There is still so much uncertainly pervading the global marketplace, and the lodging industry is no exception. We may yet enter a double-dip recession, or the so-called jobless recovery may prove too tenuous to support many hotels. We maintain, however, that the New Year will be dominated by revenue management optimization, a return to healthier occupancy and revPAR levels, and weak but not nonexistent demand.

More than anything, we think that innovative properties and chains will eke out a considerable competitive advantage over their lagging peers. There are always opportunities, after all. In 2010, the key will be seizing them when they present themselves.”

To contact the writers, Bruno Perez and Jean Francois Mourier of REVPAR GURU for additional commentary or to receive the entire (uncut) article, please contact Vanessa Horwell at jrodrigues@thinkinkpr.com or 305.749.5342 x 234. Best, Julie Wernick, HSMAInsider.

Friday, December 4, 2009

Free HSMAI Webinar: “Leading A Motivated Sales Team”

Attention HSMAI members, The Greater Fort Lauderdale Convention & Visitors Bureau is inviting HSMAI South Florida chapter members to watch the "Leading a Motivated Sales Team" webinar from their conference room on Tuesday, December 8 at 2 pm.

There is no cost for this event as it is being hosted by the GFLCVB which is located at 100 E Broward Blvd., Ste 200, Fort Lauderdale, FL.
If interested in attending, please RSVP to sfaulds@broward.org by December 7th.

For more details on the webinar content, see the previously posted HSMAI South Florida Chapter "Scoop" blog article on December 2nd.
Best, Julie Wernick, HSMAInsider.

Thursday, December 3, 2009

The Passing Of Terry Ott

We wanted to share the sad news of the passing of a special friend and active past member of the Greater Fort Lauderdale tourism community and of the South Florida Chapter of HSMAI. Terry Ott died on November 11, 2009 in Mississippi.

Terry lived in the Fort Lauderdale, FL areas for many years where he was employed for 32 years in the airline industry. He retired from the Sales and Marketing Department of Northwest Airlines. He and his wife Charlene Marks Ott (who had worked in the hotel industry here in Fort Lauderdale) moved to Oxford, MS in 2003 for their retirement. I recently came across an old picture of Terry and Charlene and I at a state HSMAI Conference in the mid 1980’s.

Terry had a lifelong interest in tourism. Even after his “retirement” he served as the VP of the Newcomer’s Club, was active in the Oxford Tourism Council, Cedar Oaks Historic Home, and others. He wrote a column for the local paper, the Oxford Eagle, where he wrote the travel and “generations” columns. He and his wife received the Oxford-Lafayette Chamber of Commerce Outstanding Service Award this past June 2009.

Memorials may be made to: the Yoknapatawpha Arts Council, 412 South 14th Street, Oxford, MS 38655 or to the Cedar Oaks Historic Home, 601 Murray St, Oxford, MS 38655.

Thank you to Linda Sue Marsh and Susan Stern, among others, for passing along the obituary information. Terry will be missed by a multitude of special friends. Julie Wernick, HSMAInsider.

Wednesday, December 2, 2009

Leading A Motivated Sales Team --An HSMAI University Webinar

On Tuesday, December 8, 2:00-3:00 pm EST, learn from Mark Johnson, Sr. VP, National Accounts & Amber Fox, National Director of Sales, Signature Worldwide in the HSMAI webinar on “Leading A Motivated Sales Team”.

Being a leader in today's workforce is much more about influence than it is authority and with the pinches of the economy and changing workforce demographics, being influential becomes much more of a challenge -– especially when dealing with your sales force.

Learn specific strategies and tactics for keeping your team motivated, including:
* Setting meaningful and measurable goals;
* Finding the right "carrot" in order to motivate change in behavior;
* Improving teamwork by managing different generations and personalities;
* Evaluating sales team progress and coaching for improvement;
* Staying engaged in the sales process; * Offering recognition to reward behavior.

Join these experts as they highlight the importance of motivating your team. Register Now at www.hsmaiuniversity.org direct link- http://hsmai.org/Events/event.cfm?id=1833 * HSMAI/IACC/ATME Members: $99 ; CHTA Members: $119 * Regular: $159 (Note: Remember, you can watch any time...register and watch a recording once any time in the next 30 days.)

Tuesday, December 1, 2009

HSMAI Member Benefit of the Month – Dec.’09: Member’s Only Resources

(A special series highlighting exclusive HSMAI member benefits to help you get the most out of your membership.)

HSMAI members have exclusive access to resources, publications, discounts, and more via the HSMAI Web Site's "Member's Only" area.

Among the benefits:

1. The new HSMAI Foundation Leadership Report, Volume 1. --
This special HSMAI Foundation report from today's hospitality sales and marketing leaders offers inspiration and use-now advice from the who's who in hospitality today. You can either access the e-dition of this report or print copies of the report may be purchased for $29 for members via the HSMAI Online Store.

2. HSMAI Foundation eConnect: Research and Resources--
eConnect is a one-stop portal to global information and resources on hospitality sales and marketing topics. eConnect is a service provided by the HSMAI Foundation to create a repository for information on and research into today's most important industry issues. Many of eConnect's resources are available exclusively to HSMAI members.

3. HSMAI Marketing Review --
Access articles by industry experts and insiders free of charge from the current and past issues of the award-winning HSMAI Marketing Review magazine. HSMAI members also have access to e-ditions of each issue.

4. HSMAI Marketing Review e-ditions -- Conference Recaps and Information Resources; Exclusive news and trends for HSMAI members, including a daily news feed, HSMAI Industry Trends Update newsletter archives, conference recaps and presentations, and sales and marketing solutions.

5. Membership Savings -- Check out the additional savings your HSMAI Membership entitles you to.

6. Online Member Services:
A) Update Your Member Record --Update your contact information in our membership records, including your Special Interest Group selections.
B) Renew Your Membership
C) Search For Members -- Search for HSMAI members around the world.
Sign in with your name and password today!

HSMAI is dedicated to your success. Please let HQ know if you have questions or comments at info@hsmai.org or (703) 506-3280. Thank you for being a member of HSMAI!