The Providencia Award is Palm Beach County’s most important symbol of recognition for the local tourism industry that employs more than 50,000 people, and adds $2.8 billion annually to the local economy. The Public Relations Committee of the Palm Beach County Convention & Visitors Bureau bestows the Providencia Award annually to a local individual or an organization that has made an extraordinary and positive impact on local tourism.
Key Dates:
July 29, 2011 – Deadline for Providencia Award Nominations
August 10, 2011 – PR Committee Selects Three Final Candidates
September 2011 – Public Invited to Vote on Top Three Finalists
October 20, 2011 – Presentation of Providencia Awards and CVB Scholarship
Helpful Links:Providencia Award Application and Guidelines-->Providencia Award Application and GuidelinesProvidencia Award Press Release
Previous Providencia Award winners have included:
The Delray Beach International Tennis Championships, The Colony Palm Beach, The Morikami Museum & Japanese Gardens of Delray Beach, The Breakers Palm Beach, Kravis Center for the Performing Arts, Boca Raton Resort & Club, Norton Museum of Art, Burt Reynolds, Ritz-Carlton, Moroso Motor Sports, SunFest, Jack Nicklaus, Marathon of the Palm Beaches, Delta Airlines, Alex W. Dreyfoos, Jr., and the Palm Beach Kennel Club.
Thursday, July 28, 2011
Monday, July 25, 2011
Around Town – July 2011- PART 2
(Editor’s Note: Here’s another collection of newsworthy items from our industry members and the South Florida community. HSMAInsider, Julie Wernick)
Southeast Florida:
Fort Lauderdale was the lowest tax burdened city in a recent study by the Global Business Travel Association. The study looked at 50 U.S. cities with the lowest and highest tourism taxes. Fort Myers was second and West Palm Beach was third. All are in both general sales tax and travel-related services such as car rental, hotel and meals. (Detroit #4; Portland, OR #4).The 5 highest-tax imposing cities on travelers were, in order, #1 Chicago, #2 New York City, #3 Seattle, Boston #4 and Kansas City, MO #5. This information is of extra special interest to all travel managers planning meetings and conferences.
Greater Fort Lauderdale has been marketing to the GLBT visitor for the last 15 years. Now that New York is allowing gay marriages, the GFLCVB is launching a new webpage featuring the area as a GLBT honeymoon destination. In addition, they are sponsoring a contest to win a gay honeymoon on Fort Lauderdale beach called the “Honeymoon with Pride”. Prizes include a five-night stay at the Royal Palms Resort & Spa, couples massage, candy, roses, and dinner for 2 or the “Preferred Pride” package at the Atlantic Resort & Spa with a couples massages, welcome cocktails. For more information and/or to enter to win, visit www.sunny.org/honemoonwithpride.
Hyatt Hotels & Resorts and Kolter Group LLC have broken ground on a new 134-room Hyatt Place hotel in downtown Delray Beach.
Florida Atlantic University will be offering a Hospitality Management Certificate Program. Dates are Saturdays April 14 thru May 12th, 2012 from 10 am to 4 pm, on their Boca Raton Campus, College of Business. The program will benefit participants from all segments of the industry who desire to move into a supervisory role, wish to move up within their organization, seeking formal training, are new to the industry, or have a formal education in another discipline. The 5-module program covers core components required for success as a hospitality professional. For more information, contact Sarah Gaffney at sgaffne3@fau.edu
Southwest Florida:
The Ritz-Carlton Resorts of Naples announced the appointment of George Fistrovich to the position of executive chef. Chef Fistrovich will lead more than 100 culinary professionals in overseeing all food and beverage operations and culinary services for the 10 dining venues and group banquets at The Ritz-Carlton, Naples beach resort and The Ritz-Carlton Golf Resort, Naples.
Several members of the Collier County hospitality community have been accepted into the Leadership Collier Class of 2012. Congratulations to Jenny Foegen from the Naples Princess, Clark Hill from Hilton Naples, and Tom White from Hawthorn Suites by Wyndham Naples.
The Naples, Marco Island, Everglades CVB’s ad agency, Paradise Advertising & Marketing, announces the hiring of Scott Johnson as their new Creative Director.
Starwood Hotels has presented Four Points by Sheraton in Punta Gorda Harborside with its most prestigious award, the “Starwood North America 2010 Four Points Hotel of the Year Award”. Stephen Svecak, GM, and John Zaccari, CEO of A2Z Hospitality Management, accept the award on behalf of their hotel. In addition, the property had earlier in the year won awards for the “Highest Ranking Guest Service Score” and “2010 Overall TripAdvisor Ranking” for the four Points by Sheraton Brand. Congratulations!!
Charlotte County area residents are participating in a series of discussions about the future of tourism in their County. Teams have been formed on various tourism-related topics. Recommendations will be presented to the Charlotte VCB in late August/early September.
Renovations to the Holiday Inn Downtown Historic District in Fort Myers will start soon as part of a plan to focus on business travelers and corporate conferences. The project will renovate guest rooms, expand the business center, add retail lobby space, and reinvent the onsite restaurant.
Sanibel Harbour Marriott Resort & Spa in south Fort Myers is offering an Island Drive special savings package that comes with $25 in free fuel, a free rental car, and a free bike rental on Sanibel Island or kayak rental at the hotel. Available through Oct. 31, 2011, the package features a 15 percent savings, with rates from $126 per night.
Several Lee County Hotels are currently offering girlfriend vacation packages. These include the Casa Ybel Resort on Sanibel Island; Gulf Breeze Cottages on Sanibel Island; the Hyatt Place Coconut Point in Bonita Springs; the Outrigger Beach Resort on Fort Myers Beach; and the Sanibel Arms West on Sanibel Island
In its June 2011 issue, the Condé Nast Traveler magazine’s 2011 Spa Poll named the Gasparilla Inn Spa in Boca Grande as one of the Top 25 U.S. Hotel Spas. The spa operates now on its special summer schedule: Wednesdays and Fridays from 10 a.m. to 4 p.m. during July and August.
TripAdvisor has presented the Tarpon Tale Inn on Sanibel Island and the Edison & Ford Winter Estates in Fort Myers each with a 2011 TripAdvisor Certificate of Excellence, an honor given to properties that consistently receive excellent ratings from the travel website’s members.
---------------------------------------------------------------------------------------------
To submit items for future blog editions, please send to jwfranklin1@gmail.com
Best, Julie Wernick, HSMAInsider
Southeast Florida:
Fort Lauderdale was the lowest tax burdened city in a recent study by the Global Business Travel Association. The study looked at 50 U.S. cities with the lowest and highest tourism taxes. Fort Myers was second and West Palm Beach was third. All are in both general sales tax and travel-related services such as car rental, hotel and meals. (Detroit #4; Portland, OR #4).The 5 highest-tax imposing cities on travelers were, in order, #1 Chicago, #2 New York City, #3 Seattle, Boston #4 and Kansas City, MO #5. This information is of extra special interest to all travel managers planning meetings and conferences.
Greater Fort Lauderdale has been marketing to the GLBT visitor for the last 15 years. Now that New York is allowing gay marriages, the GFLCVB is launching a new webpage featuring the area as a GLBT honeymoon destination. In addition, they are sponsoring a contest to win a gay honeymoon on Fort Lauderdale beach called the “Honeymoon with Pride”. Prizes include a five-night stay at the Royal Palms Resort & Spa, couples massage, candy, roses, and dinner for 2 or the “Preferred Pride” package at the Atlantic Resort & Spa with a couples massages, welcome cocktails. For more information and/or to enter to win, visit www.sunny.org/honemoonwithpride.
Hyatt Hotels & Resorts and Kolter Group LLC have broken ground on a new 134-room Hyatt Place hotel in downtown Delray Beach.
Florida Atlantic University will be offering a Hospitality Management Certificate Program. Dates are Saturdays April 14 thru May 12th, 2012 from 10 am to 4 pm, on their Boca Raton Campus, College of Business. The program will benefit participants from all segments of the industry who desire to move into a supervisory role, wish to move up within their organization, seeking formal training, are new to the industry, or have a formal education in another discipline. The 5-module program covers core components required for success as a hospitality professional. For more information, contact Sarah Gaffney at sgaffne3@fau.edu
Southwest Florida:
The Ritz-Carlton Resorts of Naples announced the appointment of George Fistrovich to the position of executive chef. Chef Fistrovich will lead more than 100 culinary professionals in overseeing all food and beverage operations and culinary services for the 10 dining venues and group banquets at The Ritz-Carlton, Naples beach resort and The Ritz-Carlton Golf Resort, Naples.
Several members of the Collier County hospitality community have been accepted into the Leadership Collier Class of 2012. Congratulations to Jenny Foegen from the Naples Princess, Clark Hill from Hilton Naples, and Tom White from Hawthorn Suites by Wyndham Naples.
The Naples, Marco Island, Everglades CVB’s ad agency, Paradise Advertising & Marketing, announces the hiring of Scott Johnson as their new Creative Director.
Starwood Hotels has presented Four Points by Sheraton in Punta Gorda Harborside with its most prestigious award, the “Starwood North America 2010 Four Points Hotel of the Year Award”. Stephen Svecak, GM, and John Zaccari, CEO of A2Z Hospitality Management, accept the award on behalf of their hotel. In addition, the property had earlier in the year won awards for the “Highest Ranking Guest Service Score” and “2010 Overall TripAdvisor Ranking” for the four Points by Sheraton Brand. Congratulations!!
Charlotte County area residents are participating in a series of discussions about the future of tourism in their County. Teams have been formed on various tourism-related topics. Recommendations will be presented to the Charlotte VCB in late August/early September.
Renovations to the Holiday Inn Downtown Historic District in Fort Myers will start soon as part of a plan to focus on business travelers and corporate conferences. The project will renovate guest rooms, expand the business center, add retail lobby space, and reinvent the onsite restaurant.
Sanibel Harbour Marriott Resort & Spa in south Fort Myers is offering an Island Drive special savings package that comes with $25 in free fuel, a free rental car, and a free bike rental on Sanibel Island or kayak rental at the hotel. Available through Oct. 31, 2011, the package features a 15 percent savings, with rates from $126 per night.
Several Lee County Hotels are currently offering girlfriend vacation packages. These include the Casa Ybel Resort on Sanibel Island; Gulf Breeze Cottages on Sanibel Island; the Hyatt Place Coconut Point in Bonita Springs; the Outrigger Beach Resort on Fort Myers Beach; and the Sanibel Arms West on Sanibel Island
In its June 2011 issue, the Condé Nast Traveler magazine’s 2011 Spa Poll named the Gasparilla Inn Spa in Boca Grande as one of the Top 25 U.S. Hotel Spas. The spa operates now on its special summer schedule: Wednesdays and Fridays from 10 a.m. to 4 p.m. during July and August.
TripAdvisor has presented the Tarpon Tale Inn on Sanibel Island and the Edison & Ford Winter Estates in Fort Myers each with a 2011 TripAdvisor Certificate of Excellence, an honor given to properties that consistently receive excellent ratings from the travel website’s members.
---------------------------------------------------------------------------------------------
To submit items for future blog editions, please send to jwfranklin1@gmail.com
Best, Julie Wernick, HSMAInsider
Monday, July 18, 2011
Around Town – July 2011
(Editor’s Note: Here’s a collection of newsworthy items from our industry members and the South Florida community. HSMAInsider, Julie Wernick)
Southeast Florida:
Congrats to Gail Spier who was recently appointed Ad Director at THINK Magazine and Lucky Fan. THINK Magazine is a regional lifestyle magazine direct mailed to 42,000 high end homes and found at local area businesses. Lucky Fan is a groupon like company featuring luxury amenities and services at value rates starting in August. Gail was formerly Account Manager at City & Shore. She currently serves as Advisor to the Board of HSMAI-South Florida and was also a past Chapter President.
Congrats to Tony LeFebvre recently appointed/promoted to Sr. VP and COO of Spirit Airlines. Best wishes on your new job!
Congrats to the Greater Fort Lauderdale Convention & Visitors Bureau. The Bureau won five 2010 National Association of County Information Officers (NACIO) Awards, including: Best of Class for Mild to Wild GLBT mobile site, Superior for Vacation Playbook, Excellent for Super Bowl, Meritorious for Sunny in the City campaign in NYC and Learn to Dive Month.
The Village at Gulfstream Park is continuing to offer its Wine Walk Wednesdays during the month of July. They take place the first Wednesday of every month from 6:00 p.m. to 9:00 p.m., rain or shine. For $10, you receive a commemorative wine glass and the chance to sample 5 wines and hors d’oeuvres at various shops throughout The Village. The participation fee benefits a different charity each month. More info: www.thevillageatgulfstreampark.com
Greater Fort Lauderdale’s new “Super Summer Savings” package promotion is in effect through September 30, 2011. Visitors can receive more than 30 options. When combined with summer hotel value rates and low-fare air service from over 50 U.S. destinations, summer in Greater Fort Lauderdale is “super” easy and “super” affordable. More info is available at the GFLCVB’s website: sunny.org
The Fort Lauderdale/Hollywood International Airport reports that: Air Canada has begun using an Airbus330 plane for flights between Fort Lauderdale and Toronto. This is the largest aircraft (265 seats) of any scheduled airline operating from FLL on a daily basis.
The average hotel occupancy in the Fort Lauderdale market rose to 68.4 percent from 63.8 percent in May 2010. The average daily rate climbed 3.7 percent, to $105.68 from $101.92 per Smith Travel Research reports.
The number of passengers at Fort Lauderdale International Airport rose in May. Total passengers climbed 4.6 percent, year-over-year, to 1.91 million. The number of domestic travelers rose to 1.65 million from 1.58 million. International passengers increased 8.2 percent, to 266,745 from 246,616.
Urgo Hotels, an operator, developer/owner of upscale hotels, has acquired two landmark Miami Beach properties in a joint venture with The Carlyle Group. The hotels are the 75-room Blue Moon Hotel and the 71-room Winterhaven Hotel. Both properties are scheduled to undergo significant renovations over the next 6 months including upgrades to public spaces and guest rooms.
Miami’s only marina-front hotel has just reopened after a two-year, $31 million renovation. The Miami Marriott Biscayne Bay has 20,000 square feet of event space.
Welcome to the recently opened Dream South Beach (a sister to outposts in New York, Bangkok and Cochin, India). Two low-rise Art Deco buildings along Collins Avenue have been “fused” into one 108-room boutique hotel.
The Related Group sold the Viceroy Miami Hotel. The 148 unit hotel was located in the Icon Brickell project and was known for its water lounge and 2-acre outdoor park on the 15th floor.
In May, compared to Broward and Palm Beach, Miami-Dade County had the largest year-over-year hotel occupancy gain: to 73.4 percent from 67.3 percent. Average daily rate climbed 8.4 percent, year-over-year, to $144.52 from $133.35 (according to Smith Travel Research).
Miami International Airport ranked first in the nation for international passengers boarded on U.S. airline carriers per March 2011 data. Enplaned international passengers at MIA rose 5 percent, year-over-year, in March, to 446,100 from 424,700, according to the Bureau of Transportation Statistics at the US Department of Transportation.
Ground was broken on the new Hyatt Place in downtown Delray Beach last week. This is the first new hotel project in Palm Beach County in 2 years.
For a limited time, stay 3 consecutive nights and get a fourth night free at Palm Beach Marriott Singer Island Beach Resort. Offers end September 29, 2011.
Air Canada will add a seasonal daily flight from Toronto direct to Palm Beach International. These added 17,000 airline seats between December and April could bring up to $8 million in new spending to the Palm Beaches.
Good news! Hotel occupancy rates in Palm Beach County have been climbing for 17 consecutive months according the PBCVB.
Southwest Florida:
This summer, Florida Residents can stay at any of Sun Stream’s Hotels in Cape Coral, Fort Myers Beach and Naples and receive 15% off the best available rate with no minimum night stay.
Residence Inn Fort Myers Sanibel Beach Hotel is offering a new promotion called “Shop Until You Drop”.
----------------------------------------
To submit items for future blog editions, please send to jwfranklin1@gmail.com
Best, Julie Wernick, HSMAInsider
Southeast Florida:
Congrats to Gail Spier who was recently appointed Ad Director at THINK Magazine and Lucky Fan. THINK Magazine is a regional lifestyle magazine direct mailed to 42,000 high end homes and found at local area businesses. Lucky Fan is a groupon like company featuring luxury amenities and services at value rates starting in August. Gail was formerly Account Manager at City & Shore. She currently serves as Advisor to the Board of HSMAI-South Florida and was also a past Chapter President.
Congrats to Tony LeFebvre recently appointed/promoted to Sr. VP and COO of Spirit Airlines. Best wishes on your new job!
Congrats to the Greater Fort Lauderdale Convention & Visitors Bureau. The Bureau won five 2010 National Association of County Information Officers (NACIO) Awards, including: Best of Class for Mild to Wild GLBT mobile site, Superior for Vacation Playbook, Excellent for Super Bowl, Meritorious for Sunny in the City campaign in NYC and Learn to Dive Month.
The Village at Gulfstream Park is continuing to offer its Wine Walk Wednesdays during the month of July. They take place the first Wednesday of every month from 6:00 p.m. to 9:00 p.m., rain or shine. For $10, you receive a commemorative wine glass and the chance to sample 5 wines and hors d’oeuvres at various shops throughout The Village. The participation fee benefits a different charity each month. More info: www.thevillageatgulfstreampark.com
Greater Fort Lauderdale’s new “Super Summer Savings” package promotion is in effect through September 30, 2011. Visitors can receive more than 30 options. When combined with summer hotel value rates and low-fare air service from over 50 U.S. destinations, summer in Greater Fort Lauderdale is “super” easy and “super” affordable. More info is available at the GFLCVB’s website: sunny.org
The Fort Lauderdale/Hollywood International Airport reports that: Air Canada has begun using an Airbus330 plane for flights between Fort Lauderdale and Toronto. This is the largest aircraft (265 seats) of any scheduled airline operating from FLL on a daily basis.
The average hotel occupancy in the Fort Lauderdale market rose to 68.4 percent from 63.8 percent in May 2010. The average daily rate climbed 3.7 percent, to $105.68 from $101.92 per Smith Travel Research reports.
The number of passengers at Fort Lauderdale International Airport rose in May. Total passengers climbed 4.6 percent, year-over-year, to 1.91 million. The number of domestic travelers rose to 1.65 million from 1.58 million. International passengers increased 8.2 percent, to 266,745 from 246,616.
Urgo Hotels, an operator, developer/owner of upscale hotels, has acquired two landmark Miami Beach properties in a joint venture with The Carlyle Group. The hotels are the 75-room Blue Moon Hotel and the 71-room Winterhaven Hotel. Both properties are scheduled to undergo significant renovations over the next 6 months including upgrades to public spaces and guest rooms.
Miami’s only marina-front hotel has just reopened after a two-year, $31 million renovation. The Miami Marriott Biscayne Bay has 20,000 square feet of event space.
Welcome to the recently opened Dream South Beach (a sister to outposts in New York, Bangkok and Cochin, India). Two low-rise Art Deco buildings along Collins Avenue have been “fused” into one 108-room boutique hotel.
The Related Group sold the Viceroy Miami Hotel. The 148 unit hotel was located in the Icon Brickell project and was known for its water lounge and 2-acre outdoor park on the 15th floor.
In May, compared to Broward and Palm Beach, Miami-Dade County had the largest year-over-year hotel occupancy gain: to 73.4 percent from 67.3 percent. Average daily rate climbed 8.4 percent, year-over-year, to $144.52 from $133.35 (according to Smith Travel Research).
Miami International Airport ranked first in the nation for international passengers boarded on U.S. airline carriers per March 2011 data. Enplaned international passengers at MIA rose 5 percent, year-over-year, in March, to 446,100 from 424,700, according to the Bureau of Transportation Statistics at the US Department of Transportation.
Ground was broken on the new Hyatt Place in downtown Delray Beach last week. This is the first new hotel project in Palm Beach County in 2 years.
For a limited time, stay 3 consecutive nights and get a fourth night free at Palm Beach Marriott Singer Island Beach Resort. Offers end September 29, 2011.
Air Canada will add a seasonal daily flight from Toronto direct to Palm Beach International. These added 17,000 airline seats between December and April could bring up to $8 million in new spending to the Palm Beaches.
Good news! Hotel occupancy rates in Palm Beach County have been climbing for 17 consecutive months according the PBCVB.
Southwest Florida:
This summer, Florida Residents can stay at any of Sun Stream’s Hotels in Cape Coral, Fort Myers Beach and Naples and receive 15% off the best available rate with no minimum night stay.
Residence Inn Fort Myers Sanibel Beach Hotel is offering a new promotion called “Shop Until You Drop”.
----------------------------------------
To submit items for future blog editions, please send to jwfranklin1@gmail.com
Best, Julie Wernick, HSMAInsider
Monday, June 20, 2011
“Hospitality Marketing Medley” – June 2011
(Editor’s Note: Here are several recent trends and hospitality marketing hints collected from various websites, releases, etc. Best, Julie Wernick, HSMAInsider.)
Luxury hotels in major markets are copying tour operator methods to focus on travel not just as a destination, but as an entire experience. Since high-end customers aren’t as influenced by that free spa treatment or extra-night free stay promotion, upscale hoteliers are trying to find something special to add and not just on the hotel property. These items might be a dinner at a top local restaurant, theatre tickets, or a private tour. (Put your thinking caps on South Florida! I’m sure you’ll come up with something innovative.)
Some of the “must-have” and “most searched” for amenities that drive a consumer’s decision to book a hotel in 2011 included promotional offers or discounts. In this category, according to an Orbitz survey, free parking and airport shuttle service were the top items searched. Swimming pools were one of the most important hotel amenities, overall. Beyond the basics, rising number of searches included hotels that welcome pets, provide spa services, and have fitness centers. Astute hoteliers will anticipate and meet these consumer needs.
In a study of business travelers, Travel Leaders looked at what was most important to this group when choosing a hotel. The top five selections were: Location – near business meeting (82.8%), Rewards program – frequent guest points (54.4%), Free Wi Fi (31.4%), Location – near airport (17.7%), and Free breakfast (13.2%).
According to an NBTA report, annual U.S. business travel spending should climb about 5 percent in 2011 and 6.4 percent in 2012, to $254.5 billion. They also projected that the number of business trips this year would surpass 2010 levels.
Part of hotel marking is also managing consumer reviews on sites like TripAdvisor. Don’t overlook the basics. You should be asking your guests during check-out to review your property on social networks and/or booking sites. In your “thank you for your stay” emails to your guests, ask for positive reviews to be posted. Make sure you show your guests that you care by monitoring your hotel’s reviews and answering all negative comments. If there is a negative comment, after your apology have you offered an incentive for these guests to come back to your hotel?
Luxury hotels in major markets are copying tour operator methods to focus on travel not just as a destination, but as an entire experience. Since high-end customers aren’t as influenced by that free spa treatment or extra-night free stay promotion, upscale hoteliers are trying to find something special to add and not just on the hotel property. These items might be a dinner at a top local restaurant, theatre tickets, or a private tour. (Put your thinking caps on South Florida! I’m sure you’ll come up with something innovative.)
Some of the “must-have” and “most searched” for amenities that drive a consumer’s decision to book a hotel in 2011 included promotional offers or discounts. In this category, according to an Orbitz survey, free parking and airport shuttle service were the top items searched. Swimming pools were one of the most important hotel amenities, overall. Beyond the basics, rising number of searches included hotels that welcome pets, provide spa services, and have fitness centers. Astute hoteliers will anticipate and meet these consumer needs.
In a study of business travelers, Travel Leaders looked at what was most important to this group when choosing a hotel. The top five selections were: Location – near business meeting (82.8%), Rewards program – frequent guest points (54.4%), Free Wi Fi (31.4%), Location – near airport (17.7%), and Free breakfast (13.2%).
According to an NBTA report, annual U.S. business travel spending should climb about 5 percent in 2011 and 6.4 percent in 2012, to $254.5 billion. They also projected that the number of business trips this year would surpass 2010 levels.
Part of hotel marking is also managing consumer reviews on sites like TripAdvisor. Don’t overlook the basics. You should be asking your guests during check-out to review your property on social networks and/or booking sites. In your “thank you for your stay” emails to your guests, ask for positive reviews to be posted. Make sure you show your guests that you care by monitoring your hotel’s reviews and answering all negative comments. If there is a negative comment, after your apology have you offered an incentive for these guests to come back to your hotel?
Wednesday, June 15, 2011
How to Get a Response from Your Sales Emails?
Note: This comment/article appeared in LinkedIn on the “Visit Florida” Group site and was written by Matthew Barnes, who is the Golf Sales Manager at Sawgrass Marriott (in the Jacksonville, FL area). With his permission, I have reprinted it here for your review and amusement. Best, Julie Wernick, HSMAInsider.
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The One Email Guaranteed to Get You a Response!
My Director of Sales & Marketing gave me this little tip:
Ever have a client or prospect never get back to you?
Because you're in sales, then I know it's happened to you (or is happening with several of your clients or prospects right now!).
If you ever find yourself in a place where you've qualified a prospect, sent information to them on your hotel, and then find that they just won't return your calls or emails, then I've got a guaranteed email that will get you a response.
OK, so if you're ready to learn and use this technique, here it is:
Subject of your email: "Should I stay or should I go?"
" Mr. Smith While I've tried to reach you, I haven't heard back from you and that tells me one of three things:
1) You've already chosen another hotel for this event and if that's the case please let me know so can I stop bothering you,
2) You're still interested but haven't had the time to get back to me yet
3) You've fallen and can't get up and in that case please let me know and I'll call 911 for you...
Please let me know which one it is because I'm starting to worry...
Thanks in advance and I look forward to hearing back from you."
This works on so many levels including using a "Clash" song everyone can relate to in the subject line, to giving them options and an out in case they've decided not to work with you. And, of course, you give people a reason to smile and that always relieves the pressure from the sales situation.
Use it this week and see for yourself how it works to get your prospects to get back with you and how it gets you deals.
---------------------------------------
The One Email Guaranteed to Get You a Response!
My Director of Sales & Marketing gave me this little tip:
Ever have a client or prospect never get back to you?
Because you're in sales, then I know it's happened to you (or is happening with several of your clients or prospects right now!).
If you ever find yourself in a place where you've qualified a prospect, sent information to them on your hotel, and then find that they just won't return your calls or emails, then I've got a guaranteed email that will get you a response.
OK, so if you're ready to learn and use this technique, here it is:
Subject of your email: "Should I stay or should I go?"
" Mr. Smith While I've tried to reach you, I haven't heard back from you and that tells me one of three things:
1) You've already chosen another hotel for this event and if that's the case please let me know so can I stop bothering you,
2) You're still interested but haven't had the time to get back to me yet
3) You've fallen and can't get up and in that case please let me know and I'll call 911 for you...
Please let me know which one it is because I'm starting to worry...
Thanks in advance and I look forward to hearing back from you."
This works on so many levels including using a "Clash" song everyone can relate to in the subject line, to giving them options and an out in case they've decided not to work with you. And, of course, you give people a reason to smile and that always relieves the pressure from the sales situation.
Use it this week and see for yourself how it works to get your prospects to get back with you and how it gets you deals.
Thursday, June 9, 2011
NEW LOGO/REBRANDING FOR HSMAI
(Note: In case you missed this, here is the press release announcing the new logo and new mission for HSMAI. Julie Wernick, HSMAInsider.)
HSMAI ANNOUNCES REBRANDING AS REFLECTION OF NEW
MISSION AND FOCUS:
New Logo Illustrates the Association’s Commitment to Sustainable Hotel Revenue Growth
(MAY 10, 2011) – The Hospitality Sales & Marketing Association International (HSMAI), the travel and hospitality industry’s leading professional association, unveils a new logo that encapsulates the organization’s renewed commitment to growing business for hotels and their partners. The logo’s modern design and color palette offer a fresh look and feel that symbolizes HSMAI’s three core pillars: fueling sales, inspiring marketing and optimizing revenue. The new logo, which was developed by the award-winning branding agency Panzano & Partners, will serve as the basis for rebranded materials and resources representing HSMAI’s Americas Region, Chapters, Foundation, University, and Adrian Awards.
Feedback from members, customers, and industry leaders helped shape HSMAI’s new direction. By providing a well-rounded picture of the landscape and challenges faced by the hospitality industry’s sales, marketing and revenue management professionals, HSMAI developed a new mission statement: "To grow business for hotels and their partners by fueling sales, inspiring marketing, and optimizing revenue."
“Our new logo and mission reflect our longtime roots of inspiring growth and innovation in the hospitality and travel industry, as well as our commitment to the future development of the industry,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “Our continuous commitment to innovation and global collaboration will provide industry professionals with the resources to inspire intelligent, sustainable hotel revenue growth through education, high-level industry information and innovative leadership.”
To further the new mission, HSMAI is developing Expert Communities to leverage insights and industry trends. Advisory boards for sales, marketing, and revenue optimization are being created to provide input to the strategic direction to their dedicated discipline. The advisory boards are chaired by these industry leaders: Sales: John Washko, Vice President, Sales & Marketing, The Broadmoor; Marketing: John Moser, Chief Marketing Officer, Denihan Hospitality; Revenue Optimization: Scott Roby, CRME, Vice President, Revenue Management, Evolution Hospitality.
As part of the new vision, HSMAI is restructuring its digital newsletter, HSMAI Insights, to deliver the most relevant and timely insights to members on a weekly basis, with sections specifically focused on fueling sales, inspiring marketing, and optimizing revenue. HSMAI plans to use the newsletter as a vehicle to deliver exclusive, relevant content to members including articles, webinar and roundtable recaps, and conference presentations.
HSMAI also will continue to develop innovative powerful programming such as its Affordable Meetings tradeshows, Adrian Awards, C-level roundtable discussions, revenue management conferences and publications, industry-wide relationship building opportunities, and professional development education and certification through the HSMAI University. These programs, in addition to innovative chapter events and resources, ensure professionals are consistently collaborating to move the travel and hospitality industry forward.
HSMAI’s new mission and logo foreshadow additional changes and enhancements that will be revealed throughout the year, including a re-engineered web site and revamped trade show, all to serve the goal of assisting the world’s leading hospitality and travel professionals in continuing sustainable growth.
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To send info for inclusion in Scoop, the blog of the Southeast Florida Chapter of HSMAI, please email jwfranklin1@gmail.com
Here's the logo (jpeg file):
HSMAI ANNOUNCES REBRANDING AS REFLECTION OF NEW
MISSION AND FOCUS:
New Logo Illustrates the Association’s Commitment to Sustainable Hotel Revenue Growth
(MAY 10, 2011) – The Hospitality Sales & Marketing Association International (HSMAI), the travel and hospitality industry’s leading professional association, unveils a new logo that encapsulates the organization’s renewed commitment to growing business for hotels and their partners. The logo’s modern design and color palette offer a fresh look and feel that symbolizes HSMAI’s three core pillars: fueling sales, inspiring marketing and optimizing revenue. The new logo, which was developed by the award-winning branding agency Panzano & Partners, will serve as the basis for rebranded materials and resources representing HSMAI’s Americas Region, Chapters, Foundation, University, and Adrian Awards.
Feedback from members, customers, and industry leaders helped shape HSMAI’s new direction. By providing a well-rounded picture of the landscape and challenges faced by the hospitality industry’s sales, marketing and revenue management professionals, HSMAI developed a new mission statement: "To grow business for hotels and their partners by fueling sales, inspiring marketing, and optimizing revenue."
“Our new logo and mission reflect our longtime roots of inspiring growth and innovation in the hospitality and travel industry, as well as our commitment to the future development of the industry,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “Our continuous commitment to innovation and global collaboration will provide industry professionals with the resources to inspire intelligent, sustainable hotel revenue growth through education, high-level industry information and innovative leadership.”
To further the new mission, HSMAI is developing Expert Communities to leverage insights and industry trends. Advisory boards for sales, marketing, and revenue optimization are being created to provide input to the strategic direction to their dedicated discipline. The advisory boards are chaired by these industry leaders: Sales: John Washko, Vice President, Sales & Marketing, The Broadmoor; Marketing: John Moser, Chief Marketing Officer, Denihan Hospitality; Revenue Optimization: Scott Roby, CRME, Vice President, Revenue Management, Evolution Hospitality.
As part of the new vision, HSMAI is restructuring its digital newsletter, HSMAI Insights, to deliver the most relevant and timely insights to members on a weekly basis, with sections specifically focused on fueling sales, inspiring marketing, and optimizing revenue. HSMAI plans to use the newsletter as a vehicle to deliver exclusive, relevant content to members including articles, webinar and roundtable recaps, and conference presentations.
HSMAI also will continue to develop innovative powerful programming such as its Affordable Meetings tradeshows, Adrian Awards, C-level roundtable discussions, revenue management conferences and publications, industry-wide relationship building opportunities, and professional development education and certification through the HSMAI University. These programs, in addition to innovative chapter events and resources, ensure professionals are consistently collaborating to move the travel and hospitality industry forward.
HSMAI’s new mission and logo foreshadow additional changes and enhancements that will be revealed throughout the year, including a re-engineered web site and revamped trade show, all to serve the goal of assisting the world’s leading hospitality and travel professionals in continuing sustainable growth.
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To send info for inclusion in Scoop, the blog of the Southeast Florida Chapter of HSMAI, please email jwfranklin1@gmail.com
Here's the logo (jpeg file):
Friday, June 3, 2011
Around Town – May/June 2011
(Editor’s Note: Here’s a collection of newsworthy items from our industry members and the South Florida community. HSMAInsider, Julie Wernick)
Southeast Florida:
Congrats to Anna Russo, Director of Sales and Marketing, Ocean Sky Resort, on achieving a “Competent Communicator Award” from Toastmasters International.
Congrats to ME Productions. For the seventh consecutive year, ME Productions has been recognized by Special Events Magazine as one of the nation's top Destination Management Companies.
“Vacation Like a VIP” package is being offered June 1 through October 15 with a two night minimum stay. Spearheaded by the Greater Fort Lauderdale Convention & Visitors Bureau, the program offers guests staying at one of the upscale hotel properties within the Lauderdale Luxe Collection a room upgrade, complimentary valet parking, $25 American Express gift card and $100 resort credit. In addition, guests receive a Super Summer Savings 2-for-1 card valued at $200 with options including water sports, nature activities, boating, local museums, golf/spa treatments.
June is “Learn to Dive Month” in Greater Fort Lauderdale. The program features online training and certification through local dive operators/shops. Participants can go from training to graduation to their dive vacation in a few simple steps: Begin the pre-certification process online before leaving home; Conduct an open-water dive; Stay a minimum of three days in Greater Fort Lauderdale to complete the certification process (a minimum of four days required for those who fly); Take advantage of special hotel rates and a free fourth night when staying a minimum of three nights at a participating hotel; Enjoy a free congratulatory graduation dive. Bookings can be made through the GFLCVB’s website sunny.org
The Ocean Sky Resort on Galt Ocean Mile in Fort Lauderdale is offering a “Summer Suite Sizzle Sale”. With advanced reservations, the offer includes a $50.00 gas credit, free overnight parking, and two Tiki Bar welcome cocktails. A minimum two night stay is required. Just valet park at the hotel and present a gas receipt before departure to receive up to $50 gas credit to your bill redeemed at check-out time. The offer is based upon availability, and cannot be combined with any other promotions, discounts or negotiated rates.
Port Everglades recorded an 18.4% increase in multiday cruise activity for the first six months of its fiscal year. 2.5 million cruise passengers embarked and debarked through the port for the period ending March 31, up from 2.1 million passengers the prior year (not including one-day cruises). The increase was driven by the addition in late 2010 of Royal Caribbean's 5,400-passenger Allure of the Seas.
Passenger numbers to the Fort Lauderdale-Hollywood Intl Airport were up in April. Total passengers rose 9.3 percent to 2.15 million from April 2010’s 1.97 million. International passengers rose to 341,064 from 313,507. Domestic travelers saw the largest jump in April up 9.4 percent (over last year) to 1.81 million from 1.66 million.
Beginning Thursday, June 16, 2011, Gulfstream Park and The Village at Gulfstream Park will be the home to the official ‘Racer’s Village’ during the 4th Annual Offshore Powerboat Challenge Weekend. This four-day event will consist of several activities including the Miami-Bimini Ocean Challenge, the Florida Powerboat Club 20-year anniversary run and the Offshore Performance Association (OPA) season opener. All off-water events and festivities will take place at The Village of Gulfstream Park. The Racer’s Village will be open to the public on Friday, June 17th and Saturday, June 18th from 10:00 am – 11:00 pm and on Sunday, June 19th from 10:00 am to 8:00 pm.
Gray Line Miami in conjunction with the Greater Miami Convention & Visitors Bureau has introduced five double-decker tour buses. The buses will run two loops, covering both the beach and the city. Also, Gray Line Miami will operate a hop-on/hop-off tour, which enables passengers to spend time at attractions and then re-board at any of the 20 stops where buses arrive on 15 minute intervals. The hop-on, hop-off tour will make stops in Miami, South Beach, Coconut Grove, Coral Gables and Little Havana.
Congrats to the Ritz Carlton-Key Biscayne on celebrating its 10th Anniversary. In honor of this milestone, the Ritz is holding a contest for 10 lucky winners to win hotel stays for only $10.
The Royal Palm Hotel at 1545 Collins Avenue has been bought by KSLA Capital Partners. It will be managed by New York-based Deniham Hospitality Group. The 407-room property will be rebranded as the James Royal Palm.
A joint venture between Weston-based InSite Group and London-based Cube Capital bought the Continental Oceanfront Hotel in South Beach. The buyers plan to do an extensive renovation and repositioning of the 251-room hotel. It will be re-launched in the fourth quarter of 2012.
Miami International Airport set a record for the first quarter of 2011. More than 9.3 million passengers passed through MIA from January through March. That’s up 6.1 percent from the same quarter a year ago.
According to Smith Travel Research, South Florida hotels in April had their best gains so far this year with their average hotel occupancy up 11.6 percent to 76.8 percent (from 68.8 percent in April 2010. Average daily rates rose 10.2 percent to $149.20 (from $135.42). West Palm Beach area hotels experienced the highest year-over-year occupancy growth, rising to 74.2 percent. With Miami-Dade having the largest year-over-year gain in average daily rate: up 13.1 percent, to $170.73 from $150.97. Hotel occupancies in the Fort Lauderdale market increased 12.2 percent to 76.4 percent (from 68.1 percent in April 2010); with average daily rates up 8.6 percent to $122.87 from $113.12.
Southwest Florida:
Southwest Florida International Airport reported an increase of 7.7 percent compared to March of 2010. The CVB also just received the Collier County visitation report for April. Visitation was up 3.7 percent over April 2010. Throughout April, 907,686 passengers traveled through Southwest Florida International Airport, an increase of 11.6 percent compared to April 2010. This is the second largest monthly passenger count for April in the airport's history. Year-to-date, passenger traffic is up 6.1 percent from the same period last year.
Nonstop service from Aalborg (AAL), Denmark to Southwest Florida International Airport (RSW) will begin on June 21, 2011 and will run for five weeks through July 19, 2011. The flights will be operated once a week on Tuesday by the Scandinavian tour operator, Comefly, between Fort Myers and Aalborg. This will be the first time RSW has offered nonstop service to Scandinavia and will be the only nonstop flight between Aalborg and the United States.
Congrats to Robert M. Ball, executive director of the Lee County Port Authority, who was named the 2011 Airport Professional of the Year by the Southeast Chapter of the American Association of Airport Executives at the SEC-AAAE Annual Conference in Mobile, Ala.
Congrats to the Hilton Marco Island Beach Resort & Spa. They recently earned the AAA Four Diamond Lodging designation for the eighth consecutive year.
Statewide:
U.S/Worldwide:
HSMAI’s upcoming Revenue Optimization Conference (ROC) that will take place on June 20 in Austin, Texas. The one-day interactive conference features industry thought leaders and topics within various revenue management sectors. It is organized by HSMAI’s Revenue Management Advisory Board and will allow attendees to take away strategies and practical applications to address the latest industry trends and best practices for their own companies.
At ROC, HSMAI also will present its award for Revenue Management Professional of the Year, which recognizes excellence among hospitality professionals in revenue management. Recent past winners of the Revenue Management Professional of the Year include: Imtiaz Ali (2010, Morgans Hotel Group); Beverly Fidel (2009, Outrigger Hotels Hawaii) and Angie Belknap (2008, Radisson Fort McDowell Resort & Casino).
ROC will be followed this year by a one-day Certified Revenue Management Executive (CRME) Prep Course on June 21, which is designed to prepare revenue management professionals for the CRME certification exam. Details on the CRME Prep Course are available online.
The U.S, Commerce Department reported 60 million visitors to the U.S. last year, an increase of 8.7% over 2009 and a new record. Arrivals from overseas (countries other than Canada and Mexico) also set a record, rising 11% to 26.4 million and finally eclipsing the pre-9/11 peak reported in 2000. Foreign visitor spending was also on the rebound in 2010, rising 12% to $134 billion, generating a $31.2 billion travel-related trade surplus.
--------------------------------------
To submit items for future blog editions, please send to jwfranklin1@gmail.com
Best, Julie Wernick, HSMAInsider
Southeast Florida:
Congrats to Anna Russo, Director of Sales and Marketing, Ocean Sky Resort, on achieving a “Competent Communicator Award” from Toastmasters International.
Congrats to ME Productions. For the seventh consecutive year, ME Productions has been recognized by Special Events Magazine as one of the nation's top Destination Management Companies.
“Vacation Like a VIP” package is being offered June 1 through October 15 with a two night minimum stay. Spearheaded by the Greater Fort Lauderdale Convention & Visitors Bureau, the program offers guests staying at one of the upscale hotel properties within the Lauderdale Luxe Collection a room upgrade, complimentary valet parking, $25 American Express gift card and $100 resort credit. In addition, guests receive a Super Summer Savings 2-for-1 card valued at $200 with options including water sports, nature activities, boating, local museums, golf/spa treatments.
June is “Learn to Dive Month” in Greater Fort Lauderdale. The program features online training and certification through local dive operators/shops. Participants can go from training to graduation to their dive vacation in a few simple steps: Begin the pre-certification process online before leaving home; Conduct an open-water dive; Stay a minimum of three days in Greater Fort Lauderdale to complete the certification process (a minimum of four days required for those who fly); Take advantage of special hotel rates and a free fourth night when staying a minimum of three nights at a participating hotel; Enjoy a free congratulatory graduation dive. Bookings can be made through the GFLCVB’s website sunny.org
The Ocean Sky Resort on Galt Ocean Mile in Fort Lauderdale is offering a “Summer Suite Sizzle Sale”. With advanced reservations, the offer includes a $50.00 gas credit, free overnight parking, and two Tiki Bar welcome cocktails. A minimum two night stay is required. Just valet park at the hotel and present a gas receipt before departure to receive up to $50 gas credit to your bill redeemed at check-out time. The offer is based upon availability, and cannot be combined with any other promotions, discounts or negotiated rates.
Port Everglades recorded an 18.4% increase in multiday cruise activity for the first six months of its fiscal year. 2.5 million cruise passengers embarked and debarked through the port for the period ending March 31, up from 2.1 million passengers the prior year (not including one-day cruises). The increase was driven by the addition in late 2010 of Royal Caribbean's 5,400-passenger Allure of the Seas.
Passenger numbers to the Fort Lauderdale-Hollywood Intl Airport were up in April. Total passengers rose 9.3 percent to 2.15 million from April 2010’s 1.97 million. International passengers rose to 341,064 from 313,507. Domestic travelers saw the largest jump in April up 9.4 percent (over last year) to 1.81 million from 1.66 million.
Beginning Thursday, June 16, 2011, Gulfstream Park and The Village at Gulfstream Park will be the home to the official ‘Racer’s Village’ during the 4th Annual Offshore Powerboat Challenge Weekend. This four-day event will consist of several activities including the Miami-Bimini Ocean Challenge, the Florida Powerboat Club 20-year anniversary run and the Offshore Performance Association (OPA) season opener. All off-water events and festivities will take place at The Village of Gulfstream Park. The Racer’s Village will be open to the public on Friday, June 17th and Saturday, June 18th from 10:00 am – 11:00 pm and on Sunday, June 19th from 10:00 am to 8:00 pm.
Gray Line Miami in conjunction with the Greater Miami Convention & Visitors Bureau has introduced five double-decker tour buses. The buses will run two loops, covering both the beach and the city. Also, Gray Line Miami will operate a hop-on/hop-off tour, which enables passengers to spend time at attractions and then re-board at any of the 20 stops where buses arrive on 15 minute intervals. The hop-on, hop-off tour will make stops in Miami, South Beach, Coconut Grove, Coral Gables and Little Havana.
Congrats to the Ritz Carlton-Key Biscayne on celebrating its 10th Anniversary. In honor of this milestone, the Ritz is holding a contest for 10 lucky winners to win hotel stays for only $10.
The Royal Palm Hotel at 1545 Collins Avenue has been bought by KSLA Capital Partners. It will be managed by New York-based Deniham Hospitality Group. The 407-room property will be rebranded as the James Royal Palm.
A joint venture between Weston-based InSite Group and London-based Cube Capital bought the Continental Oceanfront Hotel in South Beach. The buyers plan to do an extensive renovation and repositioning of the 251-room hotel. It will be re-launched in the fourth quarter of 2012.
Miami International Airport set a record for the first quarter of 2011. More than 9.3 million passengers passed through MIA from January through March. That’s up 6.1 percent from the same quarter a year ago.
According to Smith Travel Research, South Florida hotels in April had their best gains so far this year with their average hotel occupancy up 11.6 percent to 76.8 percent (from 68.8 percent in April 2010. Average daily rates rose 10.2 percent to $149.20 (from $135.42). West Palm Beach area hotels experienced the highest year-over-year occupancy growth, rising to 74.2 percent. With Miami-Dade having the largest year-over-year gain in average daily rate: up 13.1 percent, to $170.73 from $150.97. Hotel occupancies in the Fort Lauderdale market increased 12.2 percent to 76.4 percent (from 68.1 percent in April 2010); with average daily rates up 8.6 percent to $122.87 from $113.12.
Southwest Florida:
Southwest Florida International Airport reported an increase of 7.7 percent compared to March of 2010. The CVB also just received the Collier County visitation report for April. Visitation was up 3.7 percent over April 2010. Throughout April, 907,686 passengers traveled through Southwest Florida International Airport, an increase of 11.6 percent compared to April 2010. This is the second largest monthly passenger count for April in the airport's history. Year-to-date, passenger traffic is up 6.1 percent from the same period last year.
Nonstop service from Aalborg (AAL), Denmark to Southwest Florida International Airport (RSW) will begin on June 21, 2011 and will run for five weeks through July 19, 2011. The flights will be operated once a week on Tuesday by the Scandinavian tour operator, Comefly, between Fort Myers and Aalborg. This will be the first time RSW has offered nonstop service to Scandinavia and will be the only nonstop flight between Aalborg and the United States.
Congrats to Robert M. Ball, executive director of the Lee County Port Authority, who was named the 2011 Airport Professional of the Year by the Southeast Chapter of the American Association of Airport Executives at the SEC-AAAE Annual Conference in Mobile, Ala.
Congrats to the Hilton Marco Island Beach Resort & Spa. They recently earned the AAA Four Diamond Lodging designation for the eighth consecutive year.
Statewide:
U.S/Worldwide:
HSMAI’s upcoming Revenue Optimization Conference (ROC) that will take place on June 20 in Austin, Texas. The one-day interactive conference features industry thought leaders and topics within various revenue management sectors. It is organized by HSMAI’s Revenue Management Advisory Board and will allow attendees to take away strategies and practical applications to address the latest industry trends and best practices for their own companies.
At ROC, HSMAI also will present its award for Revenue Management Professional of the Year, which recognizes excellence among hospitality professionals in revenue management. Recent past winners of the Revenue Management Professional of the Year include: Imtiaz Ali (2010, Morgans Hotel Group); Beverly Fidel (2009, Outrigger Hotels Hawaii) and Angie Belknap (2008, Radisson Fort McDowell Resort & Casino).
ROC will be followed this year by a one-day Certified Revenue Management Executive (CRME) Prep Course on June 21, which is designed to prepare revenue management professionals for the CRME certification exam. Details on the CRME Prep Course are available online.
The U.S, Commerce Department reported 60 million visitors to the U.S. last year, an increase of 8.7% over 2009 and a new record. Arrivals from overseas (countries other than Canada and Mexico) also set a record, rising 11% to 26.4 million and finally eclipsing the pre-9/11 peak reported in 2000. Foreign visitor spending was also on the rebound in 2010, rising 12% to $134 billion, generating a $31.2 billion travel-related trade surplus.
--------------------------------------
To submit items for future blog editions, please send to jwfranklin1@gmail.com
Best, Julie Wernick, HSMAInsider
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