(Editor’s Note: This is the second part of the report; Part 3 to come. Best, Julie Wernick, HSMAInsider.)
On the back of the program (and menu) for the presentation by the Greater Fort Lauderdale CVB, there was a list of “to do” items. Here are some of the key ones, in shortened form.
Save the Dates:
--Tuesday, November 9th: The 2010 Broward County Sports Hall of Fame;
--December 2nd: The 2010 Sunsational Service Courtesy Awards.
Nominate:
--Before October 18th, vote for Fort Lauderdale as the “Best US Destination” on TripOutGayTravel.com/awards.
--Vote for front line employees who go above and beyond for a Sunsational Courtesy award at sunny.org/nominate
Send In Info:
--The CVB is promoting special hotel, attraction, and restaurant offers on LauderDeals as well as pre and post offers on Cruise and Play. Send package info to: jflippen@broward.org
--Holiday specials and events should be sent to jtaylor@broward.org
Keep up with Social Media Outlets:
--Become a Facebook fan; post pictures, make comments, etc. http://faceboook.com/VisitLauderdale
--Download the free app to your Smartphone for a Mobile Tag (i4’s can use http://gettag.mobi; older 3’s can go to your app store and search for mobile tags and choose a free one from Microsoft, e.g.) You will be seeing more and more of these Mobile Tags in The CVB’s ads and in various print media.
--Make sure your business is listed on Foursquare which can be used to engage your mobile customers. Update descriptions (and see if your venue is listed) by going to http://foursquare.com/businesses. The CVB has a presence at foursquare.com/users/VisitLauderdale with consumer tips, etc.
--Update your info at the sunny.org/listing online site. Log onto the CVB’s Partner Extranet and edit your Meeting Planners Guide and Visitors Guide info. Hoteliers can follow the step-by-step guide at sunny.org/hotelpartnerlogin
Friday, October 15, 2010
Monday, October 11, 2010
Greater Fort Lauderdale CVB Presented their 2011 Marketing Plan – Part 1
At a luncheon on October 7th at the Broward County Convention Center, the CVB provided information about next year’s marketing plan. Instead of the usual speeches, a panel of CVB staff, and representatives from their PR and Advertising agencies answered a series of questions. First, we were welcomed by Carlos Molinet, filling in for Nicki Grossman, President. The panel was moderated by Wil Shriner, who in a funny and comical way provided topical comments, adding to (what many attendees said) was the best format and luncheon program given by the CVB in quite a few years.
The panel included: John Webb, Sr. VP; Alfredo Gonzalez, VP Tourism & International Business; Albert Tucker, VP Multicultural Business Development; Christine Tascione, VP Convention & Group Sales; Virginia Sheridan, President, M Silver Associates; and Lisa Hoffman, Group Account Director, Starmark International.
As always, different items will stand out to different people as what is important to you, your hotel, and/or your company. Here are some selected remarks made by the panel:
Regarding the various markets:
In general, the meetings market will be focused on Associations; The theme: “meetings with a view” will be the key line. In addition to their primary markets they will be developing new (2nd/3rd) markets during their sales missions; a new area will be destination weddings including milestone celebrations.
Historically, the sports market has been good for our area and they are now seeing some “come back”.
The multicultural market is all about developing relationships. The focus will be on reunions, group business, and Caribbean growth.
In the International market, it’s generally easier for visitors to get here (new Scandinavian service coming soon); our product is excellent with luxury hotels that appeal to this market. Canadian business has been improving and additional flights have been added. In addition, local promotions like the “Travel like a VIP”, “Spa Chic”, and Dine Out programs were created to tap into the local/in-state Florida markets. The growth of the cruise market is one of the key events due to the new ships in Port Everglades (and new this fall).They are working with the airlines to expand their midweek service so hotels can be filled pre-cruise.
On the Public Relations side, they are working to support the actions of the marketing people. For the focus for 2011, they have 3 big platforms: Destination Transformation – new hotels; The Amount of Things to Do – very large number; big variety; and Value & Convenience – No hassle; easy to get here; easy to get around. It’s affordable; low fees for expenditures (compared to other locations). Regarding the markets – Meetings: Selling the Convention Center; our service culture; great vendor support; Sunsational service; Convenient Airport; Geographically: New York is still the number one geographic pull and the center for media is there; The message? We were, are, and will be free of oil.
Canada is coming back due to the exchange rate; they will be targeting the younger generation in Canada. This year the Film Commission is now in the CVB offices.
The CVB was a pioneer (and is now a leader) in the social marketing area: On FB, Twitter, Flickr, the Beach webcams, etc.
On the Advertising side, it was noted that technology has changed our industry and is changing so quickly. It is important to be able to bring the destination to people instantly. Scan tags and Four Square are being used more frequently and more effectively. Facebook is allowing for two way conversations. They are working on cooperative advertising using mobile ads on iphone apps. The film commission theme: Blue Boulevards to Concrete Jungles. The GLBT theme: “Mild to Wild”; The consumer campaign theme: “Find Your Sunny”.
Editor’s Note: The next blog post will include some of their “things to do”. Part 3 will be their press release with market plan highlights.
Best, Julie Wernick, HSMAInsider
The panel included: John Webb, Sr. VP; Alfredo Gonzalez, VP Tourism & International Business; Albert Tucker, VP Multicultural Business Development; Christine Tascione, VP Convention & Group Sales; Virginia Sheridan, President, M Silver Associates; and Lisa Hoffman, Group Account Director, Starmark International.
As always, different items will stand out to different people as what is important to you, your hotel, and/or your company. Here are some selected remarks made by the panel:
Regarding the various markets:
In general, the meetings market will be focused on Associations; The theme: “meetings with a view” will be the key line. In addition to their primary markets they will be developing new (2nd/3rd) markets during their sales missions; a new area will be destination weddings including milestone celebrations.
Historically, the sports market has been good for our area and they are now seeing some “come back”.
The multicultural market is all about developing relationships. The focus will be on reunions, group business, and Caribbean growth.
In the International market, it’s generally easier for visitors to get here (new Scandinavian service coming soon); our product is excellent with luxury hotels that appeal to this market. Canadian business has been improving and additional flights have been added. In addition, local promotions like the “Travel like a VIP”, “Spa Chic”, and Dine Out programs were created to tap into the local/in-state Florida markets. The growth of the cruise market is one of the key events due to the new ships in Port Everglades (and new this fall).They are working with the airlines to expand their midweek service so hotels can be filled pre-cruise.
On the Public Relations side, they are working to support the actions of the marketing people. For the focus for 2011, they have 3 big platforms: Destination Transformation – new hotels; The Amount of Things to Do – very large number; big variety; and Value & Convenience – No hassle; easy to get here; easy to get around. It’s affordable; low fees for expenditures (compared to other locations). Regarding the markets – Meetings: Selling the Convention Center; our service culture; great vendor support; Sunsational service; Convenient Airport; Geographically: New York is still the number one geographic pull and the center for media is there; The message? We were, are, and will be free of oil.
Canada is coming back due to the exchange rate; they will be targeting the younger generation in Canada. This year the Film Commission is now in the CVB offices.
The CVB was a pioneer (and is now a leader) in the social marketing area: On FB, Twitter, Flickr, the Beach webcams, etc.
On the Advertising side, it was noted that technology has changed our industry and is changing so quickly. It is important to be able to bring the destination to people instantly. Scan tags and Four Square are being used more frequently and more effectively. Facebook is allowing for two way conversations. They are working on cooperative advertising using mobile ads on iphone apps. The film commission theme: Blue Boulevards to Concrete Jungles. The GLBT theme: “Mild to Wild”; The consumer campaign theme: “Find Your Sunny”.
Editor’s Note: The next blog post will include some of their “things to do”. Part 3 will be their press release with market plan highlights.
Best, Julie Wernick, HSMAInsider
Tuesday, October 5, 2010
September 15, 2010 HSMAI-South Florida Meeting Recap
“Table of Eight” – Our occasional column with comments about Chapter events.
What a nice turn out for the Chapter’s breakfast meeting at the Hilton – Fort Lauderdale Marina on SE 17th Street. In attendance, in addition to our members and colleagues, there were members of MPI and GMIC. Karen Smith, Meetings Media, was the moderator of a Meeting Planners Panel that included: Dahlton Bennington, Business Meeting Services, SFM Group (formerly Spherion); Katherine Manfredi, Sr. Director of Events, Strategic Event Management; Victoria Ascione, Director, Corporate Meetings & Events, Bacardi; and Joost de Meyer, Owner, First Incentive Travel.
As always, there will be different things that people will remember from a presentation that may apply to their specific hotel/company. But here are a few key points from my notes.
In general the panel discussed issues facing meeting planners, what was on their minds, and what questions the attendees might have to assist them in working with meeting planners. It was noted that in the last 2 years, the meetings industry has really banded together to recognize the value of the industry. Meetings are responsible for creating $240 billion dollars in spending and 1 million American jobs.
What is the future of the meetings industry? Is business back? Are people starting to book?
It seems inbound international meetings are facing a tough year due to the European economy (the value of the Euro; Visa problems, etc.); However, outbound incentive travel is beginning to grow, although stays are mainly within the US or closer to the US (Caribbean). People seem to be booking – it’s growing, it’s coming back, but still lean and more last minute (shorter lead times, i.e. 3 – 6 months out) with lower budgets. It was suggested that hoteliers focus their marketing efforts during a company’s Quarter ends before their budgets expire or are used up for that time period.
What are the trends?
Hotels have less sales people for meeting planners to work with. It’s even more important for hotel websites to have the information planners need to work with, such as: function sheets, property maps, meeting room specs, photos they can copy and download, green initiatives, etc. In addition, BEO’s should be very specific so that anyone of any level can understand them and that it’s all written down on paper. Hoteliers need to show that they understand their customers and their expectations. Suggestion: Get input from a meeting professionals advisory panel – have them do a critique on the design of your website.
How important are “green” meetings? Hotels will have a competitive edge if they are green and provide this information to planners (even if they don’t ask for it). There are ways to do this with little or no cost. It is increasingly important to guests and meeting attendees. It was suggested that there be a part of an hotelier’s website that list this information so that it can be copied and pasted into a meeting program.
How important is CSR (Corporate Social Responsibility)? Giving back/doing good?
This trend is becoming an increasingly important part of meetings -- making for great team building and satisfaction. This is also a great chance for hotels to put these plans together in advance and offer them as optional CSR programs to a meeting planner. Hotel partners can even become involved in the activity, increasing their visibility in their own community for good deeds, using this as information in press releases.
What is the value of a face to face meeting? It has been shown that corporate meetings drive sales performance. They are strategic motivators for sales. A recent survey stated that a company would lose 17% of its profits if it eliminated business travel. $39 billion dollars in tax revenue (for the federal government) comes from business travel. MPI has some great stats on the value of meetings. Incentive meetings have been studied as well. They’ve looked at incentive programs financially from year to year in relation to revenue. They’ve assessed the impact of retaining staff, the cost of training, and re-training; reviewed the value of incentive programs to hotels and to a destination dollar wise, and to all the side companies that benefit. Hoteliers should make sure to do some sort of “feed back form” after every event and meeting to gather facts and figures.
Best, Julie Wernick, HSMAInsider
PS Just a reminder to send in your industry news/updates for the “Around Town” Column for the chapter’s blog to jwfranklin1@gmail.com.
What a nice turn out for the Chapter’s breakfast meeting at the Hilton – Fort Lauderdale Marina on SE 17th Street. In attendance, in addition to our members and colleagues, there were members of MPI and GMIC. Karen Smith, Meetings Media, was the moderator of a Meeting Planners Panel that included: Dahlton Bennington, Business Meeting Services, SFM Group (formerly Spherion); Katherine Manfredi, Sr. Director of Events, Strategic Event Management; Victoria Ascione, Director, Corporate Meetings & Events, Bacardi; and Joost de Meyer, Owner, First Incentive Travel.
As always, there will be different things that people will remember from a presentation that may apply to their specific hotel/company. But here are a few key points from my notes.
In general the panel discussed issues facing meeting planners, what was on their minds, and what questions the attendees might have to assist them in working with meeting planners. It was noted that in the last 2 years, the meetings industry has really banded together to recognize the value of the industry. Meetings are responsible for creating $240 billion dollars in spending and 1 million American jobs.
What is the future of the meetings industry? Is business back? Are people starting to book?
It seems inbound international meetings are facing a tough year due to the European economy (the value of the Euro; Visa problems, etc.); However, outbound incentive travel is beginning to grow, although stays are mainly within the US or closer to the US (Caribbean). People seem to be booking – it’s growing, it’s coming back, but still lean and more last minute (shorter lead times, i.e. 3 – 6 months out) with lower budgets. It was suggested that hoteliers focus their marketing efforts during a company’s Quarter ends before their budgets expire or are used up for that time period.
What are the trends?
Hotels have less sales people for meeting planners to work with. It’s even more important for hotel websites to have the information planners need to work with, such as: function sheets, property maps, meeting room specs, photos they can copy and download, green initiatives, etc. In addition, BEO’s should be very specific so that anyone of any level can understand them and that it’s all written down on paper. Hoteliers need to show that they understand their customers and their expectations. Suggestion: Get input from a meeting professionals advisory panel – have them do a critique on the design of your website.
How important are “green” meetings? Hotels will have a competitive edge if they are green and provide this information to planners (even if they don’t ask for it). There are ways to do this with little or no cost. It is increasingly important to guests and meeting attendees. It was suggested that there be a part of an hotelier’s website that list this information so that it can be copied and pasted into a meeting program.
How important is CSR (Corporate Social Responsibility)? Giving back/doing good?
This trend is becoming an increasingly important part of meetings -- making for great team building and satisfaction. This is also a great chance for hotels to put these plans together in advance and offer them as optional CSR programs to a meeting planner. Hotel partners can even become involved in the activity, increasing their visibility in their own community for good deeds, using this as information in press releases.
What is the value of a face to face meeting? It has been shown that corporate meetings drive sales performance. They are strategic motivators for sales. A recent survey stated that a company would lose 17% of its profits if it eliminated business travel. $39 billion dollars in tax revenue (for the federal government) comes from business travel. MPI has some great stats on the value of meetings. Incentive meetings have been studied as well. They’ve looked at incentive programs financially from year to year in relation to revenue. They’ve assessed the impact of retaining staff, the cost of training, and re-training; reviewed the value of incentive programs to hotels and to a destination dollar wise, and to all the side companies that benefit. Hoteliers should make sure to do some sort of “feed back form” after every event and meeting to gather facts and figures.
Best, Julie Wernick, HSMAInsider
PS Just a reminder to send in your industry news/updates for the “Around Town” Column for the chapter’s blog to jwfranklin1@gmail.com.
Thursday, September 9, 2010
Marketing Medley - August/September 2010
(Editor's Note: Here are some recent trends, stats, and hospitality marketing "hints" collected from various websites, press releases, etc. Best, HSMAInsider, Julie Wernick)
Finding the perfect rate to achieve larger revenue gains is an hotelier’s biggest challenge. The key is to have a flexible strategy and use accurate forecasts, consider market prices, and know which consumers are in your market. Hotels can no longer set just one rate and that’s it. Factors change – sometimes even daily!
The price elasticity of hotel rooms is generally high. So if you set a rate slightly lower than your “comp set”, you may achieve a significantly higher occupancy that other hotels in that “set”. This is a way that hotels, especially luxury ones, can reach a different segment of customers who are increasingly looking for “value” and/or are taking advantage of upscale bargains.
This summer, rates were almost what it was last summer and with a few more restrictions. Hotel seemed to be offering low rates as opposed to deals.
In June, a USAToday/Gallup Poll noted that 27% of Americans said they will travel less this year (compared to last year); 18% said they’ll travel more.
And a US Travel Association survey said more consumers are ready to take a break from home (this summer) – with 2.3% more vacation travel expected. Even though travel will not reach levels of 2006 or 2007, it will still improve.
A survey by Smith Travel Research projected overall occupancy this year to increase 3.6% (to 56.7%); ADR to end the year flat; and Revenue per daily room to rise 3% in the US (to $55.13). The luxury chains will be the best performers of the chains for REVPAR growth according to their survey results.
Lodging forecasts by Pricewaterhouse suggested moderate “recovery of demand” and the ability to increase room rates returning in 2011.
According to Travel Market Report, it is an unspoken fact that travel agents favor hotels where they know the GM or the Sales Manager. They feel this ensures that their clients will be treated well. The importance of maintaining a personal relationship with retail travel agents will be reciprocated 4 or 5 times over. This can be done via individual emails, responding to special requests, meeting the agents, etc. It was noted that happy repeat customers usually spend more money on their second trip to your property.
A recent study by SRI International showed that more than 80% of consumers are at least “very interested” in improving their personal wellness. The $2 trillion global market for spa travel and “well being” is only expected to get larger.What is a consumer most likely to do? Exercise, eat better, and visit a spa. Astute hoteliers can take advantage of these trends.
An Amadeus report noted that the relationship between guests and hotels is becoming more complex as guest knowledge and expectations increase.
Not sure if these trends translate “across the pond”, but a recent survey of business travelers in England showed that 86% of them would prefer to spend a night in a hotel rather than stay at home before an early meeting. They saw hotels as a place to get work done with minimal distractions, and to relax away from office distractions. Hotels can capitalize on these trends by giving business travelers the right location with the latest technology and the right environment to both relax and work.
Finding the perfect rate to achieve larger revenue gains is an hotelier’s biggest challenge. The key is to have a flexible strategy and use accurate forecasts, consider market prices, and know which consumers are in your market. Hotels can no longer set just one rate and that’s it. Factors change – sometimes even daily!
The price elasticity of hotel rooms is generally high. So if you set a rate slightly lower than your “comp set”, you may achieve a significantly higher occupancy that other hotels in that “set”. This is a way that hotels, especially luxury ones, can reach a different segment of customers who are increasingly looking for “value” and/or are taking advantage of upscale bargains.
This summer, rates were almost what it was last summer and with a few more restrictions. Hotel seemed to be offering low rates as opposed to deals.
In June, a USAToday/Gallup Poll noted that 27% of Americans said they will travel less this year (compared to last year); 18% said they’ll travel more.
And a US Travel Association survey said more consumers are ready to take a break from home (this summer) – with 2.3% more vacation travel expected. Even though travel will not reach levels of 2006 or 2007, it will still improve.
A survey by Smith Travel Research projected overall occupancy this year to increase 3.6% (to 56.7%); ADR to end the year flat; and Revenue per daily room to rise 3% in the US (to $55.13). The luxury chains will be the best performers of the chains for REVPAR growth according to their survey results.
Lodging forecasts by Pricewaterhouse suggested moderate “recovery of demand” and the ability to increase room rates returning in 2011.
According to Travel Market Report, it is an unspoken fact that travel agents favor hotels where they know the GM or the Sales Manager. They feel this ensures that their clients will be treated well. The importance of maintaining a personal relationship with retail travel agents will be reciprocated 4 or 5 times over. This can be done via individual emails, responding to special requests, meeting the agents, etc. It was noted that happy repeat customers usually spend more money on their second trip to your property.
A recent study by SRI International showed that more than 80% of consumers are at least “very interested” in improving their personal wellness. The $2 trillion global market for spa travel and “well being” is only expected to get larger.What is a consumer most likely to do? Exercise, eat better, and visit a spa. Astute hoteliers can take advantage of these trends.
An Amadeus report noted that the relationship between guests and hotels is becoming more complex as guest knowledge and expectations increase.
Not sure if these trends translate “across the pond”, but a recent survey of business travelers in England showed that 86% of them would prefer to spend a night in a hotel rather than stay at home before an early meeting. They saw hotels as a place to get work done with minimal distractions, and to relax away from office distractions. Hotels can capitalize on these trends by giving business travelers the right location with the latest technology and the right environment to both relax and work.
Friday, September 3, 2010
Around Town - August/September 2010
(Editor’s Note: Here’s a collection of newsworthy items happening recently “Around Town” from our industry members and South Florida community. HSMAInsider, Julie Wernick)
Southeast Florida:
The Bahia Cabana Resort is running a special “Sun Note” package through September. The 2-night package includes an efficiency room, dinner for two with wine, kids eat free (under 12), water taxi passes, late checkout, etc.
The Seminole Hard Rock Hotel & Casino recently topped off their 9-story garage which will provide 3,000 additional parking spaces. Nice to be popular!
Congratulations to:
--Susan Dennen on her “new” job with the Holiday Inn – Juno Beach; Congrats to: Scott Snipes, General Manager, and Joe Kramer, DOSM, newly appointed to the Weston Hyatt Regency Bonaventure.
--Belated congrats to the newly installed South Florida MPI Board including Christine Tascione (Greater Fort Lauderdale CVB) as the “new” President for 2010-2011;And to the South Florida ISES chapter on their installation of their Board including “new” President, Vanessa Goyanes.
--And congrats, too, to: Port Everglades Director Phil Allen who was elected the chairman of the Florida Ports Council.
-- And to: Andreas Ioannou who was promoted as General Manager of both the Hilton Fort Lauderdale Beach Resort and Gallery One. He is responsible for overseeing the day-to-day operations of Gallery One in addition to continuing his role as General Manager of the Hilton Fort Lauderdale Beach Resort.
According to Smith Travel Research, the first half of 2010 in Broward had a 70.9% occupancy, representing a +7.5% from last year; Palm Beach was at 67.6% (up 10.9%); Miami-Dade was at 73% (up 8.1%). The average daily room rate was down in Broward 2.6%; up in Palm Beach slightly, 1.1%, and in Miami-Dade up 2.8%.
Hotel occupancy across South Florida rose in July, according to data from Smith Travel Research. Palm Beach County had the biggest gain in occupancy, to 62.1 percent from 53.2 percent in the prior-year period. Occupancy in Broward grew to 63.7 percent from 59.9 percent. Occupancy in Miami-Dade grew to 67.9 percent from 64.1 percent.
Greater Fort Lauderdale's popular Lauderdale Spa Chic promotion which began on August 15 runs through September 30, 2010. Now in its third year, Lauderdale Spa Chic program features innovative treatments and therapeutic spa experiences at some of the top resort and day spas throughout the destination for just $99, a savings of up to 50 percent. Many participating resorts are also offering special packages and rates in conjunction with a Spa Chic stay, allowing visitors to take advantage of the great benefits of the promotion physically, psychologically, financially and socially.
The North American cruise line industry generated a $35.1 billion economic impact last year, according to a new study commissioned the Cruise Lines International Association (which is based in Fort Lauderdale). This number was down 12.8 percent. Net capacity (available bed days) among CLIA members in 2009 rose 3.8 percent, and average capacity utilization was 104.6 percent for the year. On the other hand, total gross revenue declined by 11.4 percent, a CLIA press release said.
Southwest Florida:
Congrats to Darlene Boyle of the Hilton Naples who recently received the Spirit of Hilton Award - Hilton's most prestigious award. The Spirit of Hilton is awarded by Hilton Corporation, and nominations are submitted from more than 500 hotels nationwide.
Congrats to: Tony Marino, of The Marino Group transportation company, who has been named to the board of the National Limousine Association.
Congratulations to The Ritz-Carlton, Naples and The Ritz-Carlton Golf Resort, Naples for making the Travel + Leisure Top U.S./Canada resorts list.
The Naples Beach Hotel & Golf Club recently celebrated the opening of its all-new $5 million beachfront pool complex, as well as the completion of the multi-million dollar renovation and remodeling of its guest rooms and suites, at a VIP Poolside Reception.
The Vanderbilt Beach Resort is offering a great price on an all inclusive fly fishing package. The special package includes: a ¾-day charter with Capt. Bill Baldus of Fly Fishing the 10,000 Islands, with all fly tackle, licenses and lunches, beachfront resort accommodations double occupancy for 2nights as well as a food credit voucher for two dinners and complimentary cocktails.
--------------------------------------
To submit items for future editions, send to jwfranklin1@gmail.comBest, Julie Wernick, HSMAInsider
Southeast Florida:
The Bahia Cabana Resort is running a special “Sun Note” package through September. The 2-night package includes an efficiency room, dinner for two with wine, kids eat free (under 12), water taxi passes, late checkout, etc.
The Seminole Hard Rock Hotel & Casino recently topped off their 9-story garage which will provide 3,000 additional parking spaces. Nice to be popular!
Congratulations to:
--Susan Dennen on her “new” job with the Holiday Inn – Juno Beach; Congrats to: Scott Snipes, General Manager, and Joe Kramer, DOSM, newly appointed to the Weston Hyatt Regency Bonaventure.
--Belated congrats to the newly installed South Florida MPI Board including Christine Tascione (Greater Fort Lauderdale CVB) as the “new” President for 2010-2011;And to the South Florida ISES chapter on their installation of their Board including “new” President, Vanessa Goyanes.
--And congrats, too, to: Port Everglades Director Phil Allen who was elected the chairman of the Florida Ports Council.
-- And to: Andreas Ioannou who was promoted as General Manager of both the Hilton Fort Lauderdale Beach Resort and Gallery One. He is responsible for overseeing the day-to-day operations of Gallery One in addition to continuing his role as General Manager of the Hilton Fort Lauderdale Beach Resort.
According to Smith Travel Research, the first half of 2010 in Broward had a 70.9% occupancy, representing a +7.5% from last year; Palm Beach was at 67.6% (up 10.9%); Miami-Dade was at 73% (up 8.1%). The average daily room rate was down in Broward 2.6%; up in Palm Beach slightly, 1.1%, and in Miami-Dade up 2.8%.
Hotel occupancy across South Florida rose in July, according to data from Smith Travel Research. Palm Beach County had the biggest gain in occupancy, to 62.1 percent from 53.2 percent in the prior-year period. Occupancy in Broward grew to 63.7 percent from 59.9 percent. Occupancy in Miami-Dade grew to 67.9 percent from 64.1 percent.
Greater Fort Lauderdale's popular Lauderdale Spa Chic promotion which began on August 15 runs through September 30, 2010. Now in its third year, Lauderdale Spa Chic program features innovative treatments and therapeutic spa experiences at some of the top resort and day spas throughout the destination for just $99, a savings of up to 50 percent. Many participating resorts are also offering special packages and rates in conjunction with a Spa Chic stay, allowing visitors to take advantage of the great benefits of the promotion physically, psychologically, financially and socially.
The North American cruise line industry generated a $35.1 billion economic impact last year, according to a new study commissioned the Cruise Lines International Association (which is based in Fort Lauderdale). This number was down 12.8 percent. Net capacity (available bed days) among CLIA members in 2009 rose 3.8 percent, and average capacity utilization was 104.6 percent for the year. On the other hand, total gross revenue declined by 11.4 percent, a CLIA press release said.
Southwest Florida:
Congrats to Darlene Boyle of the Hilton Naples who recently received the Spirit of Hilton Award - Hilton's most prestigious award. The Spirit of Hilton is awarded by Hilton Corporation, and nominations are submitted from more than 500 hotels nationwide.
Congrats to: Tony Marino, of The Marino Group transportation company, who has been named to the board of the National Limousine Association.
Congratulations to The Ritz-Carlton, Naples and The Ritz-Carlton Golf Resort, Naples for making the Travel + Leisure Top U.S./Canada resorts list.
The Naples Beach Hotel & Golf Club recently celebrated the opening of its all-new $5 million beachfront pool complex, as well as the completion of the multi-million dollar renovation and remodeling of its guest rooms and suites, at a VIP Poolside Reception.
The Vanderbilt Beach Resort is offering a great price on an all inclusive fly fishing package. The special package includes: a ¾-day charter with Capt. Bill Baldus of Fly Fishing the 10,000 Islands, with all fly tackle, licenses and lunches, beachfront resort accommodations double occupancy for 2nights as well as a food credit voucher for two dinners and complimentary cocktails.
--------------------------------------
To submit items for future editions, send to jwfranklin1@gmail.comBest, Julie Wernick, HSMAInsider
Wednesday, August 18, 2010
August 18, 2010 HSMAI-South Florida Meeting Recap
“Table of Eight” – Our occasional column with comments about Chapter events.
What a nice turn out today for the Chapter’s meeting at the Hollywood Beach Marriott Resort. Will Seccombe, VISIT FLORIDA Chief Marketing Officer, discussed the state's marketing plans, the Gulf oil spill's impact on Florida tourism, and VISIT FLORIDA efforts to combat the resulting negative publicity.(FYI, Will noted that he is a long time member of HSMAI and congratulated our Chapter for being such an active one.)
Saw Hal Herman (Worth/Recommend), long time tourism guru, who I hadn’t seen since last year’s Governor’s Conference; a number of current and past members of the HSMAI-South FL Board; Sandy Mukitarian from the Palm Beach CVB; Judy Erickson with the Hollywood Office of Tourism. All parts of South Florida were in attendance! It’s always great, as well, to see (and meet) a number of “new” people in attendance. Congrats to Susan Dennen on her new position with the Holiday Inn in Juno Beach; and to Brian Hogge, now celebrating his 7th month in the tourism/hospitality industry. Wonderful to hear that tourism pioneer, Jerry Faber (Jungle Queen) will be honored at the Hospitality Awards Gala as Hospitality Legend of the Year come October 20th. Wish I could list everyone I spoke with…
As always, with a presentation, there will be different things that people will remember that may apply to their specific hotel/company. But here are a few key points from my notes:
The Oil Spill – Why should you care? We became even more aware of the fragility of our product. Our state’s growth stalled. The confidence of the consumer in booking a Florida vacation went down. (Amazingly, 6% of those out there thought there was oil in Jacksonville!) So, if consumers are going to be concerned, how do we address this? How do we reach them? 90% of Americans were getting their news about the oil spill on TV. A handout of a chronological calendar of the VISIT FLORIDA “Deepwater Horizon Crisis Response” outlined the large number of activities that were put into effect since the beginning of May.
There were 5 key response elements by VISIT FLORIDA to the Spill: 1. Info Platform; 2.Advertising Campaign (open for biz) 3.PR/Earned Media 4. Industry Outreach and 5.Crisis Assessment & Planning.
They began “Florida Live” on May 11th. They wanted to be open and operate it in real time. They used live web cams around the state, Google maps, and posting of real time photos by Floridians. Over 2000 photos were shared by Florida residents. They initiated the “Share A Little Sunshine” campaign – where photos could be posted on Facebook, and then streamed into the Florida Live sites. Later on they added Video, Blogs, and more photos.
In Paid Advertising they set up tags for partners, they created 900 impressions in the marketplace. In Earned Media, they promoted Memorial Day. They set up a Fishing Co/op with e-blasts, fishingcapital.com, as well as adding this info on Florida Live TV starting August 1st. Will noted that visitflorida.com is the most visited destination website in the U.S. There was a 46% increase in visitors to the site comparing June of this year to last year.
What’s ahead? Moving forward, the state is still surveying Americans every 3 weeks to test the markets --.to see if their advertising has been invested wisely/if it’s working. Unfortunately, there is still misinformation out there (“10% of Americans may pause when considering Florida for a vacation.”) On the positive side, the 2011/12 marketing plan has been approved. In the “Social” area, there will be more blogging, twittering, and Facebook activities. Two more “insiders” have been added this year. Partners can now link their websites to VISIT FLORIDA’s site. In the near future, a mobile version of Visitflorida.com is being launched. They are now allowing anyone in the tourism industry to be on their website for free (not just partners). They are encouraging everyone to sign up at visitflorida.org. They will continue to offer real content on a regular basis in a relevant manner. They have increased coop marketing opportunities. And they are encouraging everyone to increase the reach of the “Share A Little Sunshine” program.
(If you haven’t done so already, please pull this video and post it on your Facebook and your company’s website and ask others to do so as well. Send “postcards” to out of state friends and invite them to Florida. You can get the link at:
Sharealittlesunshine.com)
Next month, the HSMAI-South Florida Chapter is hosting their Meeting Planners Panel program. This year, it will be a breakfast meeting on September 15th. Information and registration will be posted on the Chapter’s website at www.hsmaisouthflorida.org
Best, Julie Wernick, HSMAInsider
PS Just a reminder to send in your news/updates for the “Around Town” Column for the chapter blog to jwfranklin1@gmail.com.
What a nice turn out today for the Chapter’s meeting at the Hollywood Beach Marriott Resort. Will Seccombe, VISIT FLORIDA Chief Marketing Officer, discussed the state's marketing plans, the Gulf oil spill's impact on Florida tourism, and VISIT FLORIDA efforts to combat the resulting negative publicity.(FYI, Will noted that he is a long time member of HSMAI and congratulated our Chapter for being such an active one.)
Saw Hal Herman (Worth/Recommend), long time tourism guru, who I hadn’t seen since last year’s Governor’s Conference; a number of current and past members of the HSMAI-South FL Board; Sandy Mukitarian from the Palm Beach CVB; Judy Erickson with the Hollywood Office of Tourism. All parts of South Florida were in attendance! It’s always great, as well, to see (and meet) a number of “new” people in attendance. Congrats to Susan Dennen on her new position with the Holiday Inn in Juno Beach; and to Brian Hogge, now celebrating his 7th month in the tourism/hospitality industry. Wonderful to hear that tourism pioneer, Jerry Faber (Jungle Queen) will be honored at the Hospitality Awards Gala as Hospitality Legend of the Year come October 20th. Wish I could list everyone I spoke with…
As always, with a presentation, there will be different things that people will remember that may apply to their specific hotel/company. But here are a few key points from my notes:
The Oil Spill – Why should you care? We became even more aware of the fragility of our product. Our state’s growth stalled. The confidence of the consumer in booking a Florida vacation went down. (Amazingly, 6% of those out there thought there was oil in Jacksonville!) So, if consumers are going to be concerned, how do we address this? How do we reach them? 90% of Americans were getting their news about the oil spill on TV. A handout of a chronological calendar of the VISIT FLORIDA “Deepwater Horizon Crisis Response” outlined the large number of activities that were put into effect since the beginning of May.
There were 5 key response elements by VISIT FLORIDA to the Spill: 1. Info Platform; 2.Advertising Campaign (open for biz) 3.PR/Earned Media 4. Industry Outreach and 5.Crisis Assessment & Planning.
They began “Florida Live” on May 11th. They wanted to be open and operate it in real time. They used live web cams around the state, Google maps, and posting of real time photos by Floridians. Over 2000 photos were shared by Florida residents. They initiated the “Share A Little Sunshine” campaign – where photos could be posted on Facebook, and then streamed into the Florida Live sites. Later on they added Video, Blogs, and more photos.
In Paid Advertising they set up tags for partners, they created 900 impressions in the marketplace. In Earned Media, they promoted Memorial Day. They set up a Fishing Co/op with e-blasts, fishingcapital.com, as well as adding this info on Florida Live TV starting August 1st. Will noted that visitflorida.com is the most visited destination website in the U.S. There was a 46% increase in visitors to the site comparing June of this year to last year.
What’s ahead? Moving forward, the state is still surveying Americans every 3 weeks to test the markets --.to see if their advertising has been invested wisely/if it’s working. Unfortunately, there is still misinformation out there (“10% of Americans may pause when considering Florida for a vacation.”) On the positive side, the 2011/12 marketing plan has been approved. In the “Social” area, there will be more blogging, twittering, and Facebook activities. Two more “insiders” have been added this year. Partners can now link their websites to VISIT FLORIDA’s site. In the near future, a mobile version of Visitflorida.com is being launched. They are now allowing anyone in the tourism industry to be on their website for free (not just partners). They are encouraging everyone to sign up at visitflorida.org. They will continue to offer real content on a regular basis in a relevant manner. They have increased coop marketing opportunities. And they are encouraging everyone to increase the reach of the “Share A Little Sunshine” program.
(If you haven’t done so already, please pull this video and post it on your Facebook and your company’s website and ask others to do so as well. Send “postcards” to out of state friends and invite them to Florida. You can get the link at:
Sharealittlesunshine.com)
Next month, the HSMAI-South Florida Chapter is hosting their Meeting Planners Panel program. This year, it will be a breakfast meeting on September 15th. Information and registration will be posted on the Chapter’s website at www.hsmaisouthflorida.org
Best, Julie Wernick, HSMAInsider
PS Just a reminder to send in your news/updates for the “Around Town” Column for the chapter blog to jwfranklin1@gmail.com.
Tuesday, August 10, 2010
Around The (Travel) Websites: What Consumers Are Reading …
(A collection of items from various sources... Editor’s Note JWF)
Orbitz is offering a summer hotel sale where travelers who book a hotel get two coupons worth up to $300 for future travel.
Expedia has opened a website for gay travel featuring “welcoming” hotels. In partnership with the Gay & Lesbian Travel Association, it features 10 domestic destinations (including South Florida) and 5 international ones.
Expedia research shows that 16 percent of people worldwide book online on a Monday (the most popular day). Sunday is the “quietest” day for bookings.
Priceline reports a 52.5% gross travel bookings increase for the first quarter of this year, 2010.
Priceline has a new “Big Deal Guarantee” offering a $25 “bounty” to hotel customers who find a lower price (than what they paid) for their reservations through Priceline.
TripAdvisor launched TripAdvisor for Business, a new “B2B” marketing division.
They have also started a new free iphone app to access reviews which can be sorted by rating, distance, and price and can also send reviews from the road.
TripAdvisor was started in 2000. Now, ten years later, they have launched Trip Friends where people can get advice (through Facebook) from friends who have previously visited a destination.
Fort Lauderdale Hotels, featured recently on TripAdvisor, include:
The Lago Mar (“Way more than I expected”);
Embassy Suites (“Best part of the trip”);
W Hotel (“Best W Hotel stay ever – pleasantly surprised”).
Fodor’s article on “Best US Road trips – 4 Great Drives” featured US Route 1. In their best sights along the route, they included the Florida Everglades and the Overseas Highway to the Keys.
Best, Julie Wernick, HSMAInsider. (July/August, 2010)
Reminder to send news to: jwfranklin1@gmail.com
Orbitz is offering a summer hotel sale where travelers who book a hotel get two coupons worth up to $300 for future travel.
Expedia has opened a website for gay travel featuring “welcoming” hotels. In partnership with the Gay & Lesbian Travel Association, it features 10 domestic destinations (including South Florida) and 5 international ones.
Expedia research shows that 16 percent of people worldwide book online on a Monday (the most popular day). Sunday is the “quietest” day for bookings.
Priceline reports a 52.5% gross travel bookings increase for the first quarter of this year, 2010.
Priceline has a new “Big Deal Guarantee” offering a $25 “bounty” to hotel customers who find a lower price (than what they paid) for their reservations through Priceline.
TripAdvisor launched TripAdvisor for Business, a new “B2B” marketing division.
They have also started a new free iphone app to access reviews which can be sorted by rating, distance, and price and can also send reviews from the road.
TripAdvisor was started in 2000. Now, ten years later, they have launched Trip Friends where people can get advice (through Facebook) from friends who have previously visited a destination.
Fort Lauderdale Hotels, featured recently on TripAdvisor, include:
The Lago Mar (“Way more than I expected”);
Embassy Suites (“Best part of the trip”);
W Hotel (“Best W Hotel stay ever – pleasantly surprised”).
Fodor’s article on “Best US Road trips – 4 Great Drives” featured US Route 1. In their best sights along the route, they included the Florida Everglades and the Overseas Highway to the Keys.
Best, Julie Wernick, HSMAInsider. (July/August, 2010)
Reminder to send news to: jwfranklin1@gmail.com
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