As you know, SCOOP, our HSMAI South Florida Chapter’s Blog, contains educational tidbits, interesting observations, and summaries of some of our seminars and meetings, as well as news about you, our members, and our hospitality community.
We are currently collecting items for our upcoming monthly “Around Town” article. Have you or your property recently received an award? Reached a milestone anniversary? Renovated? Added a new feature or program to your property or company? Have you changed jobs? Want us to help you promote a special offer? Let us know.
Please feel free to submit information about yourself and your company, "people in the news" or business leads, accomplishments, and other marketing advice you wish to share.
Just send all to Julie Wernick, the HSMAI Insider, at jwfranklin1@gmail.com
Friday, January 22, 2010
Sunday, January 17, 2010
Greater Fort Lauderdale CVB launches new "ivisitlauderdale” iPhone Application
The Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) has introduced iVisitLauderdale with searchable listings, maps, and real-time event and deal updates.
Recognizing that the mobile platform is reshaping the ways in which consumers plan, book and consume travel, the free "app” is part of the GFLCVB's continued marketing efforts to reach visitors through a variety of social media avenues. The iVisitLauderdale application enhances the visitor experience with up-to-date information and the latest GPS mapping technology, video, images and other features.
iVisitLauderdale is downloadable on iTunes or from Greater Fort Lauderdale’s website, www.sunny.org/iphone. Some useful features include:
The iGuide which gives an overview of area attractions and ways to play, including SCUBA, shopping, dining, nature, and more. It also provides easy access to area weather updates, transportation information, events and special deals as well as information about our area’s beaches.
The Explore section offers must-see points of interest and up-to-date information on prices, hours and more. The GPS-based locator serves as an added bonus with maps and driving directions for hundreds of hotels, spa resorts, restaurants, shops, attractions and more. Vibrant videos and pictures of the destination can be downloaded. In addition, users can personalize their app by adding interests to their Favorites, and sharing all with family and friends.
For more information about the iVisitLauderdale application, visit www.sunny.org/iphone.
Recognizing that the mobile platform is reshaping the ways in which consumers plan, book and consume travel, the free "app” is part of the GFLCVB's continued marketing efforts to reach visitors through a variety of social media avenues. The iVisitLauderdale application enhances the visitor experience with up-to-date information and the latest GPS mapping technology, video, images and other features.
iVisitLauderdale is downloadable on iTunes or from Greater Fort Lauderdale’s website, www.sunny.org/iphone. Some useful features include:
The iGuide which gives an overview of area attractions and ways to play, including SCUBA, shopping, dining, nature, and more. It also provides easy access to area weather updates, transportation information, events and special deals as well as information about our area’s beaches.
The Explore section offers must-see points of interest and up-to-date information on prices, hours and more. The GPS-based locator serves as an added bonus with maps and driving directions for hundreds of hotels, spa resorts, restaurants, shops, attractions and more. Vibrant videos and pictures of the destination can be downloaded. In addition, users can personalize their app by adding interests to their Favorites, and sharing all with family and friends.
For more information about the iVisitLauderdale application, visit www.sunny.org/iphone.
Friday, January 15, 2010
HSMAI FOUNDATION ANNOUNCES FIRST ONLINE TRAVEL AUCTION
In February 2010, in conjunction with several association partner organizations, “Getaways for Good” travel auction will be launched by the HSMAI Foundation to benefit industry research, publications, educational programming, and academic scholarships. A portion of each winning bid will go to the bidder’s association and the balance will go to the Foundation.
Partner organizations include: the American Society of Women Accountants (ASWA), American Women in Radio & Television (AWRT), International Association for Continuing Education and Training (IACET) and RESOLVE: The National Infertility Association.
HSMAI is now accepting donations for “Getaways for Good” and is seeking a select number of signature items such as: Roundtrip airfare for two; City and resort stays and packages; Unique getaways and experiences; Golf or ski weekends; Cruises; Family Vacations; and Spa Getaways.
Donors will be featured on the auction Web site, with their logo, photos and descriptive copy. Donors can specify specific terms and conditions, along with any other details for auction items. Bidding will open February 1, 2010, and run until February 15, 2010.
The HSMAI Foundation was founded in 1983, and its mission is to expand and enhance the educational opportunities available to hospitality sales and marketing executives and to increase the amount of in-depth research conducted on behalf of the profession. For more information, visit hsmaifoundation.org
Best, Julie Wernick, HSMAInsider
Partner organizations include: the American Society of Women Accountants (ASWA), American Women in Radio & Television (AWRT), International Association for Continuing Education and Training (IACET) and RESOLVE: The National Infertility Association.
HSMAI is now accepting donations for “Getaways for Good” and is seeking a select number of signature items such as: Roundtrip airfare for two; City and resort stays and packages; Unique getaways and experiences; Golf or ski weekends; Cruises; Family Vacations; and Spa Getaways.
Donors will be featured on the auction Web site, with their logo, photos and descriptive copy. Donors can specify specific terms and conditions, along with any other details for auction items. Bidding will open February 1, 2010, and run until February 15, 2010.
The HSMAI Foundation was founded in 1983, and its mission is to expand and enhance the educational opportunities available to hospitality sales and marketing executives and to increase the amount of in-depth research conducted on behalf of the profession. For more information, visit hsmaifoundation.org
Best, Julie Wernick, HSMAInsider
Wednesday, January 13, 2010
“Golden Opportunity” – Not to be Missed?
Over 100,000 visitors are expected in South Florida for the Super Bowl. There will be fans, teams, support crews, and media.
As hospitality professionals, you know how much time, effort, and expense it takes to get this many visitors to come to our area, under normal circumstances. You know how much easier it is to get a repeat customer than the first time around.
Here’s our “golden opportunity” to shine.
Here’s our chance to show off to the world.
Here’s our moment to let everyone be warmly welcomed, to make them feel we appreciate their being here, and to hope they like us enough to come back in the future.
You’ve heard the phrase “courtesy pay$”? Keep in mind that the Super Bowl is the world’s largest one-day sporting event, a $36 billion a year industry, employing more than 400,000 Floridians.
Do not let this time pass us by without taking advantage of this good fortune.
Start reminding your staff to practice being EXTRA courteous, to go out of their way, if necessary, to be hospitable; to do what we do best!
There are a lot of places these visitors can choose to travel to in the future.
Why not South Florida?
Best, Julie Wernick, HSMAInsider.
As hospitality professionals, you know how much time, effort, and expense it takes to get this many visitors to come to our area, under normal circumstances. You know how much easier it is to get a repeat customer than the first time around.
Here’s our “golden opportunity” to shine.
Here’s our chance to show off to the world.
Here’s our moment to let everyone be warmly welcomed, to make them feel we appreciate their being here, and to hope they like us enough to come back in the future.
You’ve heard the phrase “courtesy pay$”? Keep in mind that the Super Bowl is the world’s largest one-day sporting event, a $36 billion a year industry, employing more than 400,000 Floridians.
Do not let this time pass us by without taking advantage of this good fortune.
Start reminding your staff to practice being EXTRA courteous, to go out of their way, if necessary, to be hospitable; to do what we do best!
There are a lot of places these visitors can choose to travel to in the future.
Why not South Florida?
Best, Julie Wernick, HSMAInsider.
Saturday, January 9, 2010
HSMAI Announces “The Top 25 Minds In Hospitality Travel Sales And Marketing”
HSMAI announced its seventh annual hot list of the “Top 25 Most Extraordinary Minds in Sales and Marketing”. The honorees, that represent the best sales and marketing professionals in the hospitality, travel and tourism industries, will be honored during a private ceremony preceding the HSMAI Adrian Awards Gala on Feb. 1, 2010, at the New York Marriott Marquis, and recognized on-stage at the Gala.
“The Top 25 is a 'hot list' that celebrates the sales and marketing leaders and innovators of our industry,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “The creative strategies, passionate dedication and sharp intelligence of these professionals have not only made a difference within their organizations but have also truly raised the bar for the hospitality industry as a whole.”
Here are the 2009 HSMAI Top 25 Extraordinary Minds in Sales & Marketing:
Peter R. B. Armstrong, Executive Chairman & Founder, Armstrong Group; Owner and Operator of Rocky Mountaineering
Laura D. Bajkowski, Principal, Bajkowski & Partners
Thomas E. Baker, Jr., President & Partner, Cruise Center
Bart Berkey, Director, Ritz-Carlton/Marriott International
Lillibeth Bishop, Publicity & Promotions Manager- USA, Hong Kong Tourism Board
Roger Bloss, Founder, President, Chief Executive Officer, Vantage Hospitality Group
Dr. Eric T. Brey, Director, Center for Resort and Hospitality Business, University of Memphis
Barry Brown, Director of Sales and Marketing, Hotel del Coronado/Beach Village at the Del
Julie Canning, President & CEO, Banff Lake Louise Tourism
Giséle Danis, Executive Director, Strategic Marketing, Canadian Tourism Commission
Chekitan Dev, Associate Professor, Cornell University
Michelle Fee, Co-Founder, Cruise Planners/American Express
Robert W. Gialloreto, President & CEO, Tourism Victoria
Sehrab Grewal, Director of Consumer Marketing, Best Western International
Erika Harms, Executive Director, Tourism Sustainability Council
Joe Hyman, President & CEO, VIZERGY
Tjibbe Lambers, Director, Marketing Analytics, Hershey Entertainment & Resorts
Michael A. Perhaes, Assistant Vice President, Marketing, MGM Grand Hotel
David William Ralls, Partner, AIR Marketing
Franck Sarrabezolles, Regional Advertising Manager, The Americas, Emirates
Adam Stewart, CEO, Sandals Resorts International
Christopher L. Thompson, President & CEO, VISIT FLORIDA
Scott J. Voeller, Vice President of Brand Strategy & Advertising, MGM Mirage
Andrew D. Wirth, Senior Vice President of Marketing & Strategic Alliances, Intrawest
Rosanne Zusman, Senior Vice President, Brand Marketing, Wyndham Hotel Group
For more information on the Adrian Awards Competition and Gala, visit www.adrianawards.com. Did you notice that Visit Florida was included? Anyone else you know? Best, HSMAInsider, Julie Wernick
“The Top 25 is a 'hot list' that celebrates the sales and marketing leaders and innovators of our industry,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “The creative strategies, passionate dedication and sharp intelligence of these professionals have not only made a difference within their organizations but have also truly raised the bar for the hospitality industry as a whole.”
Here are the 2009 HSMAI Top 25 Extraordinary Minds in Sales & Marketing:
Peter R. B. Armstrong, Executive Chairman & Founder, Armstrong Group; Owner and Operator of Rocky Mountaineering
Laura D. Bajkowski, Principal, Bajkowski & Partners
Thomas E. Baker, Jr., President & Partner, Cruise Center
Bart Berkey, Director, Ritz-Carlton/Marriott International
Lillibeth Bishop, Publicity & Promotions Manager- USA, Hong Kong Tourism Board
Roger Bloss, Founder, President, Chief Executive Officer, Vantage Hospitality Group
Dr. Eric T. Brey, Director, Center for Resort and Hospitality Business, University of Memphis
Barry Brown, Director of Sales and Marketing, Hotel del Coronado/Beach Village at the Del
Julie Canning, President & CEO, Banff Lake Louise Tourism
Giséle Danis, Executive Director, Strategic Marketing, Canadian Tourism Commission
Chekitan Dev, Associate Professor, Cornell University
Michelle Fee, Co-Founder, Cruise Planners/American Express
Robert W. Gialloreto, President & CEO, Tourism Victoria
Sehrab Grewal, Director of Consumer Marketing, Best Western International
Erika Harms, Executive Director, Tourism Sustainability Council
Joe Hyman, President & CEO, VIZERGY
Tjibbe Lambers, Director, Marketing Analytics, Hershey Entertainment & Resorts
Michael A. Perhaes, Assistant Vice President, Marketing, MGM Grand Hotel
David William Ralls, Partner, AIR Marketing
Franck Sarrabezolles, Regional Advertising Manager, The Americas, Emirates
Adam Stewart, CEO, Sandals Resorts International
Christopher L. Thompson, President & CEO, VISIT FLORIDA
Scott J. Voeller, Vice President of Brand Strategy & Advertising, MGM Mirage
Andrew D. Wirth, Senior Vice President of Marketing & Strategic Alliances, Intrawest
Rosanne Zusman, Senior Vice President, Brand Marketing, Wyndham Hotel Group
For more information on the Adrian Awards Competition and Gala, visit www.adrianawards.com. Did you notice that Visit Florida was included? Anyone else you know? Best, HSMAInsider, Julie Wernick
Monday, January 4, 2010
Greater Fort Lauderdale's ‘Sunny in the City' Tour Targets New Yorkers
..”To showcase the latest and greatest that Greater Fort Lauderdale has to offer New Yorkers - our number one customer”, the GFLCVB launched “Sunny in the City” on December 17, 2009. Included in the program will be: a gigantic beach wrapped around the Toys ‘R Us building in Times Square; NYC yellow cabs topped with pink flip flops; and parades of beach-branded vehicles led by a Beach Mobile (a glass-enclosed beach scene, complete with bikini clad sunbather, scuba diver and palm tree) driving past Manhattan's top landmarks and most important events. The tour taking place January 23-28, 2010 throughout Manhattan is an ambitious multi-media promotion designed to attract winter-weary New Yorkers to the destination's sunny shores.
In addition, there will be free trip giveaways, souvenir distribution, and a "Win a Week of Warm and Comfy Car Service" to make a lucky New Yorker’s workweek commute sunnier in a beach-branded SUV designed to capture the attention of harried city residents. Street teams at the parade sites will be handing out free prizes and collateral with scan tags so consumers can register for contests instantly on the spot via a mobile device or via computer to win a "Free Beach Vacation in Greater Fort Lauderdale." The street teams will also demonstrate, for the first time, Greater Fort Lauderdale's latest visitor amenity - the free "iVisitLauderdale" iPhone application.
New Yorkers can enter at www.sunny.org/freeride from January 4-11, 2010.
In addition, all promotions and activities will be supported by media exposure, including television and radio advertising, an online campaign on nytimes.com, TimeOut New York, a print ad in the New York Times Travel section, email blasts in conjunction with Condé Nast Traveler and other media partners, plus public relations activities.
Even with South Florida’s bit of cold weather this week, we’ll seem simply balmy in comparison! Best, Julie Wernick, HSMAInsider.
In addition, there will be free trip giveaways, souvenir distribution, and a "Win a Week of Warm and Comfy Car Service" to make a lucky New Yorker’s workweek commute sunnier in a beach-branded SUV designed to capture the attention of harried city residents. Street teams at the parade sites will be handing out free prizes and collateral with scan tags so consumers can register for contests instantly on the spot via a mobile device or via computer to win a "Free Beach Vacation in Greater Fort Lauderdale." The street teams will also demonstrate, for the first time, Greater Fort Lauderdale's latest visitor amenity - the free "iVisitLauderdale" iPhone application.
New Yorkers can enter at www.sunny.org/freeride from January 4-11, 2010.
In addition, all promotions and activities will be supported by media exposure, including television and radio advertising, an online campaign on nytimes.com, TimeOut New York, a print ad in the New York Times Travel section, email blasts in conjunction with Condé Nast Traveler and other media partners, plus public relations activities.
Even with South Florida’s bit of cold weather this week, we’ll seem simply balmy in comparison! Best, Julie Wernick, HSMAInsider.
Sunday, December 20, 2009
Give to those less fortunate this season...
Get the word out for a charity you care about in a blog post, a tweet or by sending out a message to your Facebook friends. Make them aware, get them involved.
Your donations will be "multiplied" as you use social media for a good cause this holiday season -- Just another new way to help those less fortunate. You'll feel good and your charity will benefit. Pass it on!
Best wishes, HSMAInsider, Julie Wernick.
Your donations will be "multiplied" as you use social media for a good cause this holiday season -- Just another new way to help those less fortunate. You'll feel good and your charity will benefit. Pass it on!
Best wishes, HSMAInsider, Julie Wernick.
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