..”To showcase the latest and greatest that Greater Fort Lauderdale has to offer New Yorkers - our number one customer”, the GFLCVB launched “Sunny in the City” on December 17, 2009. Included in the program will be: a gigantic beach wrapped around the Toys ‘R Us building in Times Square; NYC yellow cabs topped with pink flip flops; and parades of beach-branded vehicles led by a Beach Mobile (a glass-enclosed beach scene, complete with bikini clad sunbather, scuba diver and palm tree) driving past Manhattan's top landmarks and most important events. The tour taking place January 23-28, 2010 throughout Manhattan is an ambitious multi-media promotion designed to attract winter-weary New Yorkers to the destination's sunny shores.
In addition, there will be free trip giveaways, souvenir distribution, and a "Win a Week of Warm and Comfy Car Service" to make a lucky New Yorker’s workweek commute sunnier in a beach-branded SUV designed to capture the attention of harried city residents. Street teams at the parade sites will be handing out free prizes and collateral with scan tags so consumers can register for contests instantly on the spot via a mobile device or via computer to win a "Free Beach Vacation in Greater Fort Lauderdale." The street teams will also demonstrate, for the first time, Greater Fort Lauderdale's latest visitor amenity - the free "iVisitLauderdale" iPhone application.
New Yorkers can enter at www.sunny.org/freeride from January 4-11, 2010.
In addition, all promotions and activities will be supported by media exposure, including television and radio advertising, an online campaign on nytimes.com, TimeOut New York, a print ad in the New York Times Travel section, email blasts in conjunction with Condé Nast Traveler and other media partners, plus public relations activities.
Even with South Florida’s bit of cold weather this week, we’ll seem simply balmy in comparison! Best, Julie Wernick, HSMAInsider.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment