Over 100,000 visitors are expected in South Florida for the Super Bowl. There will be fans, teams, support crews, and media.
As hospitality professionals, you know how much time, effort, and expense it takes to get this many visitors to come to our area, under normal circumstances. You know how much easier it is to get a repeat customer than the first time around.
Here’s our “golden opportunity” to shine.
Here’s our chance to show off to the world.
Here’s our moment to let everyone be warmly welcomed, to make them feel we appreciate their being here, and to hope they like us enough to come back in the future.
You’ve heard the phrase “courtesy pay$”? Keep in mind that the Super Bowl is the world’s largest one-day sporting event, a $36 billion a year industry, employing more than 400,000 Floridians.
Do not let this time pass us by without taking advantage of this good fortune.
Start reminding your staff to practice being EXTRA courteous, to go out of their way, if necessary, to be hospitable; to do what we do best!
There are a lot of places these visitors can choose to travel to in the future.
Why not South Florida?
Best, Julie Wernick, HSMAInsider.
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