Today’s 2012 Marketing Plan Presentation by the Greater Fort Lauderdale Convention and Visitors Bureau was attended by a who’s who of the area’s hospitality industry movers and shakers. In addition to presentations on public relations, highlights on destination sales, and an overview of advertising plans, handouts were distributed of their various printed guides and marketing plans.
One of the featured items was a little card entitled, “12 Things to Do Before 2012”.
Here is a summary of the items listed:
1. Nominate – The 2011 Sunsational Service Courtesy Awards will be held on December 1st. There will be 12 winners recognized at that time. Attendees were urged to nominate someone on their “frontline” staff for going above and beyond. The forms are on their website at www.sunny.org/nominate
2. Get Sporty – This year’s Broward County Sports Hall of Fame will take place on Tuesday, November 8th at the annual banquet. Tickets can be ordered by contacting Saskia at sfisher@broward.org
3. Collaborate – Special offers and deals as well as pre/prost cruise offers are listed on their site. To be included, send your “deals” info to Justin at jflippen@broward.org
4. Get Social – The CVB wants everyone to “like” them on Facebook (VisitLauderdale).
5. Say Cheese – In addition to liking them, they are soliciting photos to be posted on their Facebook page, too. These can be of staff or of visitors. Pictures also will appear on their site at the SunnysideUp page.
6. Retweet Us – They’d like us to retweet their posts on Twitter. (Everyone is following the CVB already, right?)
7. Check In on Foursquare – Make sure your business is listed as a venue, leave tips, engage with your mobile customers, update your descriptions, and add your specials. Foursquare.com/VisitLauderdale
8. Co-op With Us and Split the Cost: There are opportunities for shared advertising. See sunny.org/coop for details.
9. 'Tis the Season – Get included in various media stories by sending your holiday specials (Halloween too) and events to Jessica at jtaylor@broward.org
10. Freshen Up – If you haven’t done so recently, make sure your sunny.org listing is current. These listings also appear on their mobile site and iVisitLauderdale app. For a how-to-do-this guide, see sunny.org/PartnerLogin
11. Share the Sun – They are seeking to get donations for 3-night stays and for meals that can be used in promotions on Radio, TV, and online. They need certificates good through December 2012 (with any restrictions/black out dates). Contact Kim at kcanter@broward.org
12. Go MOBI – Promote to your friends and guests the new sunny.org mobi site which appears on Android, iPhone, Blackberry, and iPad. (Put this on YOUR cell phone if you haven’t already done so…)
Best, Julie Wernick, HSMAInsider.
Reminder: Please send info for our “Around Town” column to jwfranklin1@gmail.com
Showing posts with label Greater Fort Lauderdale CVB. Show all posts
Showing posts with label Greater Fort Lauderdale CVB. Show all posts
Thursday, October 13, 2011
Tuesday, August 30, 2011
Around Town – August 2011
(Editor’s Note: Here’s another collection of newsworthy items from our industry members and the South Florida community. HSMAInsider, Julie Wernick)
Southeast Florida:
Congratulations to Alice Land who started her new position with Marriott on August 8th. Alice was previously the Director of Sales & Marketing at the Mayfair Resort and a past Board member of our South Florida HSMAI chapter.
Congratulations to Anna Russo, Director of Sales & Marketing at the Ocean Sky Hotel & Resort (Fort Lauderdale) on attaining her CHSE designation!
The Bahia Beach Hotel at 3030 Harbor Drive in Fort Lauderdale has new owners. It was sold in July to a Miami company.
Greater Fort Lauderdale will host the 2011 Superior Small Lodging Annual Conference, at the Broward County Convention Center, Sept 27-28. Superior Small Lodging members from the around the state will gather to share ideas and plan for the year ahead.
The fourth annual Lauderdale Spa Chic runs from September 1-30. Enjoy spa treatments for $99 (up to 50% savings) and Spa Chic Stays, including spa treatments and overnight accommodations, starting at $239 at one of 14 participating spas (many at top hotels in Broward). For details and info on the CVB’s Spa Chic contest visit www.sunny.org/spachic.
According to Smith Travel Research reports, South Florida hotel occupancies and room rates rose in June. The region’s hotel occupancy climbed to 65.7 percent from 61.7 percent in June 2010. The average daily room rate rose 5.1 percent, to $108.67 from $103.41.
The number of passengers at South Florida airports rose in June. Total passengers at Fort Lauderdale-Hollywood International Airport increased 8.6 percent, year-over-year. The number of domestic travelers rose to 1.6 million (vs. 1.47 million). International passengers also went up 8.6 percent (273,788 vs. 252,146).
In July, Fort Lauderdale-Hollywood International Airport had its 23rd month of passenger growth in July 2011. Total passengers climbed 4.4 percent, year-over-year, to 2 million from July 2010’s 1.95 million. The number of international passengers rose to 339,332 from 335,031. And Domestic travelers increased 5.1 percent, to 1.7 million from 1.6 million.
Miami International Airport saw similar passenger increases, rising 7.7 percent, year-over-year (3.2 million vs. 2.98 million). Domestic travelers in June rose to 1.68 million (vs.1.57 million in June 2010). International passengers were up to 1.53 million (vs.1.4 million).
Miami Beach’s The Raleigh Hotel successfully hosted the Mercedes-Benz Fashion Week Swim event in July where more than 12,000 people attended the five-day 2012 swimwear preview. The event showcased 24 designers under tents around the hotel's pool. Speaking of The Raleigh, the 70 year old hotel will be renovated again (last time was in 2004). The hotel will remain open during its makeover/enhancement which should be completed by December.
The Fontainebleau Resort (Miami Beach) is offering a special Florida Resident promotion through September 30th, with rates from $249 including complimentary valet parking - Fourth night free - A Little Bleau Book at check-in - kids eat free for 3 meals a day. Some restrictions apply. Promotional rate is based on double occupancy in Standard room category for Sunday - Wednesday nights only. Blackout dates apply.
Sorry to hear that The Sandals Royal Bahamian in Nassau and the Beaches Turks & Caicos remain closed due to Hurricane Irene. The good news? The Sandals resort will reopen Sept. 28, and the Beaches property will reopen Oct. 6.
All three of the South Florida’s major airports made Cheapflights.com's list of 101 most affordable airports, which ranked airports by average airfare:
Fort Lauderdale-Hollywood International Airport ranked fourth (the highest in Florida) with an average airfare of $328, followed by Palm Beach International Airport at No. 11 with an average airfare of $346. Miami International Airport ranked in the bottom tier, at No. 85 with an average airfare of $534. (No. 22 was Southwest Florida International Airport).
Southwest Florida:
Congrats to Jack Wert, Executive Director for the Naples, Marco Island, Everglades CVB, on his appointment to the VISIT FLORIDA Board of Directors as a representative of the Southwest Florida tourism industry. He was also reappointed to the International Committee.
Congrats to U, PR & Communications Manager, Naples, Marco Island, Everglades CVB, who has been reappointed to the VISIT FLORIDA Communications Committee.
The Naples Beach Hotel & Golf Club has received Meetings Focus South magazine's "Best of the South" award, which is given annually to the finest meeting properties in the South, as selected by the magazine's readers.
Marco Beach Ocean Resort has received the TripAdvisor Certificate of Excellence, which honors top-rated lodging businesses, restaurants and attractions, as reviewed by travelers on the world's largest travel site.
The Naples Park Central Hotel, formerly the Sea Court Hotel, reopened with a complete interior and exterior remodel. The Park Central was taken over by new owners and management to give Naples a new and contemporary lodging property.
Marco Island Marriott Beach Resort has launched a “Give & Get”, a volun-tourism program to reward travelers who give back to the community. Guests who spend part of their vacation helping others will receive a 15 percent savings on their stay through Sept. 30. Volunteer opportunities range from renovating a butterfly garden with Friends of Rookery Bay, building homes with Habitat for Humanity or helping out at Marco Island's first local high school. If resort visitors post photos or videos of their experience on the resort's Facebook page, they receive a $25 resort credit for a return trip.
The fourth annual Islands FallFest from September through November 2011 combines annual events and festivals with special hotel rates and value-added deals for visitors to The Beaches of Fort Myers & Sanibel.
Research Data Services showed that visitor numbers for June 2011 increased nearly 10% over June 2010, according to the Naples, Marco Island, Everglades CVB reports.
During June 2011, 473,332 passengers traveled through Southwest Florida International Airport (RSW), a decrease of 0.7 percent compared to June 2010. Year-to-date, passenger traffic is up 5.4 percent from the same period last year.
---------------------------------------------------------------------------------------------
To submit items for future blog editions, please send to jwfranklin1@gmail.com
Best, Julie Wernick, HSMAInsider
Southeast Florida:
Congratulations to Alice Land who started her new position with Marriott on August 8th. Alice was previously the Director of Sales & Marketing at the Mayfair Resort and a past Board member of our South Florida HSMAI chapter.
Congratulations to Anna Russo, Director of Sales & Marketing at the Ocean Sky Hotel & Resort (Fort Lauderdale) on attaining her CHSE designation!
The Bahia Beach Hotel at 3030 Harbor Drive in Fort Lauderdale has new owners. It was sold in July to a Miami company.
Greater Fort Lauderdale will host the 2011 Superior Small Lodging Annual Conference, at the Broward County Convention Center, Sept 27-28. Superior Small Lodging members from the around the state will gather to share ideas and plan for the year ahead.
The fourth annual Lauderdale Spa Chic runs from September 1-30. Enjoy spa treatments for $99 (up to 50% savings) and Spa Chic Stays, including spa treatments and overnight accommodations, starting at $239 at one of 14 participating spas (many at top hotels in Broward). For details and info on the CVB’s Spa Chic contest visit www.sunny.org/spachic.
According to Smith Travel Research reports, South Florida hotel occupancies and room rates rose in June. The region’s hotel occupancy climbed to 65.7 percent from 61.7 percent in June 2010. The average daily room rate rose 5.1 percent, to $108.67 from $103.41.
The number of passengers at South Florida airports rose in June. Total passengers at Fort Lauderdale-Hollywood International Airport increased 8.6 percent, year-over-year. The number of domestic travelers rose to 1.6 million (vs. 1.47 million). International passengers also went up 8.6 percent (273,788 vs. 252,146).
In July, Fort Lauderdale-Hollywood International Airport had its 23rd month of passenger growth in July 2011. Total passengers climbed 4.4 percent, year-over-year, to 2 million from July 2010’s 1.95 million. The number of international passengers rose to 339,332 from 335,031. And Domestic travelers increased 5.1 percent, to 1.7 million from 1.6 million.
Miami International Airport saw similar passenger increases, rising 7.7 percent, year-over-year (3.2 million vs. 2.98 million). Domestic travelers in June rose to 1.68 million (vs.1.57 million in June 2010). International passengers were up to 1.53 million (vs.1.4 million).
Miami Beach’s The Raleigh Hotel successfully hosted the Mercedes-Benz Fashion Week Swim event in July where more than 12,000 people attended the five-day 2012 swimwear preview. The event showcased 24 designers under tents around the hotel's pool. Speaking of The Raleigh, the 70 year old hotel will be renovated again (last time was in 2004). The hotel will remain open during its makeover/enhancement which should be completed by December.
The Fontainebleau Resort (Miami Beach) is offering a special Florida Resident promotion through September 30th, with rates from $249 including complimentary valet parking - Fourth night free - A Little Bleau Book at check-in - kids eat free for 3 meals a day. Some restrictions apply. Promotional rate is based on double occupancy in Standard room category for Sunday - Wednesday nights only. Blackout dates apply.
Sorry to hear that The Sandals Royal Bahamian in Nassau and the Beaches Turks & Caicos remain closed due to Hurricane Irene. The good news? The Sandals resort will reopen Sept. 28, and the Beaches property will reopen Oct. 6.
All three of the South Florida’s major airports made Cheapflights.com's list of 101 most affordable airports, which ranked airports by average airfare:
Fort Lauderdale-Hollywood International Airport ranked fourth (the highest in Florida) with an average airfare of $328, followed by Palm Beach International Airport at No. 11 with an average airfare of $346. Miami International Airport ranked in the bottom tier, at No. 85 with an average airfare of $534. (No. 22 was Southwest Florida International Airport).
Southwest Florida:
Congrats to Jack Wert, Executive Director for the Naples, Marco Island, Everglades CVB, on his appointment to the VISIT FLORIDA Board of Directors as a representative of the Southwest Florida tourism industry. He was also reappointed to the International Committee.
Congrats to U, PR & Communications Manager, Naples, Marco Island, Everglades CVB, who has been reappointed to the VISIT FLORIDA Communications Committee.
The Naples Beach Hotel & Golf Club has received Meetings Focus South magazine's "Best of the South" award, which is given annually to the finest meeting properties in the South, as selected by the magazine's readers.
Marco Beach Ocean Resort has received the TripAdvisor Certificate of Excellence, which honors top-rated lodging businesses, restaurants and attractions, as reviewed by travelers on the world's largest travel site.
The Naples Park Central Hotel, formerly the Sea Court Hotel, reopened with a complete interior and exterior remodel. The Park Central was taken over by new owners and management to give Naples a new and contemporary lodging property.
Marco Island Marriott Beach Resort has launched a “Give & Get”, a volun-tourism program to reward travelers who give back to the community. Guests who spend part of their vacation helping others will receive a 15 percent savings on their stay through Sept. 30. Volunteer opportunities range from renovating a butterfly garden with Friends of Rookery Bay, building homes with Habitat for Humanity or helping out at Marco Island's first local high school. If resort visitors post photos or videos of their experience on the resort's Facebook page, they receive a $25 resort credit for a return trip.
The fourth annual Islands FallFest from September through November 2011 combines annual events and festivals with special hotel rates and value-added deals for visitors to The Beaches of Fort Myers & Sanibel.
Research Data Services showed that visitor numbers for June 2011 increased nearly 10% over June 2010, according to the Naples, Marco Island, Everglades CVB reports.
During June 2011, 473,332 passengers traveled through Southwest Florida International Airport (RSW), a decrease of 0.7 percent compared to June 2010. Year-to-date, passenger traffic is up 5.4 percent from the same period last year.
---------------------------------------------------------------------------------------------
To submit items for future blog editions, please send to jwfranklin1@gmail.com
Best, Julie Wernick, HSMAInsider
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