Today’s 2012 Marketing Plan Presentation by the Greater Fort Lauderdale Convention and Visitors Bureau was attended by a who’s who of the area’s hospitality industry movers and shakers. In addition to presentations on public relations, highlights on destination sales, and an overview of advertising plans, handouts were distributed of their various printed guides and marketing plans.
One of the featured items was a little card entitled, “12 Things to Do Before 2012”.
Here is a summary of the items listed:
1. Nominate – The 2011 Sunsational Service Courtesy Awards will be held on December 1st. There will be 12 winners recognized at that time. Attendees were urged to nominate someone on their “frontline” staff for going above and beyond. The forms are on their website at www.sunny.org/nominate
2. Get Sporty – This year’s Broward County Sports Hall of Fame will take place on Tuesday, November 8th at the annual banquet. Tickets can be ordered by contacting Saskia at sfisher@broward.org
3. Collaborate – Special offers and deals as well as pre/prost cruise offers are listed on their site. To be included, send your “deals” info to Justin at jflippen@broward.org
4. Get Social – The CVB wants everyone to “like” them on Facebook (VisitLauderdale).
5. Say Cheese – In addition to liking them, they are soliciting photos to be posted on their Facebook page, too. These can be of staff or of visitors. Pictures also will appear on their site at the SunnysideUp page.
6. Retweet Us – They’d like us to retweet their posts on Twitter. (Everyone is following the CVB already, right?)
7. Check In on Foursquare – Make sure your business is listed as a venue, leave tips, engage with your mobile customers, update your descriptions, and add your specials. Foursquare.com/VisitLauderdale
8. Co-op With Us and Split the Cost: There are opportunities for shared advertising. See sunny.org/coop for details.
9. 'Tis the Season – Get included in various media stories by sending your holiday specials (Halloween too) and events to Jessica at jtaylor@broward.org
10. Freshen Up – If you haven’t done so recently, make sure your sunny.org listing is current. These listings also appear on their mobile site and iVisitLauderdale app. For a how-to-do-this guide, see sunny.org/PartnerLogin
11. Share the Sun – They are seeking to get donations for 3-night stays and for meals that can be used in promotions on Radio, TV, and online. They need certificates good through December 2012 (with any restrictions/black out dates). Contact Kim at kcanter@broward.org
12. Go MOBI – Promote to your friends and guests the new sunny.org mobi site which appears on Android, iPhone, Blackberry, and iPad. (Put this on YOUR cell phone if you haven’t already done so…)
Best, Julie Wernick, HSMAInsider.
Reminder: Please send info for our “Around Town” column to jwfranklin1@gmail.com
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