In Miami Beach on February 16th, Governor Charlie Crist joined more than a hundred Florida tourism industry representatives to re-launch the grassroots ‘Share a Little Sunshine’ campaign. The Governor and VISIT FLORIDA President/CEO Chris Thompson called on all Floridians to help strengthen the state’s economy by sending a personal invitation to out-of-state friends and family, encouraging them to visit Florida.
“Together we can let the world know how great Florida truly is, and help keep our state’s world-class restaurants, resorts, parks, and attractions strong,” said Governor Crist.
In 2008, tourism returned $3.9 billion to Florida in tax revenue and generated $65.2 billion in direct economic impact. The ‘Share a Little Sunshine’ campaign has the potential to increase visitation to the state and raise much-needed sales tax dollars.
On the ‘Share a Little Sunshine’ Web site, www.ShareaLittleSunshine.org, Floridians can select one of several free video invitations or custom e-mail postcards that can be sent to friends and family directly from the site. To encourage Floridians to send invitations, a Florida vacation package will be given away each quarter to someone who sent an invitation through the site.
In addition to the video and invitation components, the integrated campaign is supported by statewide promotions and public service announcements. Through partnerships, the message of ‘Share a Little Sunshine’ appears on TV, radio, and billboards throughout the state. Also, the Governor’s Office of Film and Entertainment, Florida Lottery, Florida Attractions Association, Florida Restaurant and Lodging Association, and Florida State Parks will use the ‘Share a Little Sunshine’ for advertising and promotion. The campaign is on Facebook and Twitter as well.
Showing posts with label Christopher Thompson. Show all posts
Showing posts with label Christopher Thompson. Show all posts
Wednesday, February 17, 2010
Monday, February 1, 2010
Florida Governor Recommends Tourism Marketing Budget
Governor Crist allocated $25 million in public funding for tourism marketing for the 2010-2011 fiscal year. The budget recommendations were announced on January 29th as VISIT FLORIDA begins its advocacy and education campaign for the 2010 Session in an effort to increase awareness and demonstrate the importance of tourism marketing.
Public investment is needed for VISIT FLORIDA to continue to provide cooperative marketing programs. Tourism marketing is a catalyst to stimulate our economy, a fact proven by the $3.9 billion in total state sales tax revenue returned to the state in 2008.
Tourism marketing is of great importance to our state:
• For every $1 in tourism marketing, VISIT FLORIDA generates $55 in tourism spending and more than $3 in new sales tax is collections.
• More than 1 million Floridians are directly employed by Florida’s tourism. That means 85 visitors equals 1 Florida job.
• Tourism provided 21 percent of our total state sales tax in 2008—more than any other industry.
Christopher L. Thompson, VISIT FLORIDA’s President and CEO, released the following statement in response to Governor Crist’s budget recommendations, which includes $25 million in public funding for VISIT FLORIDA’s tourism marketing efforts:
“Governor Crist has been and continues to be a great advocate in helping Florida become the No. 1 travel destination in the world. The tourism industry deeply appreciates Governor Crist’s recognition of tourism’s strong economic impact and return on investment to the Sunshine State with his budget recommendation of $25 million in public funding for tourism marketing.”
“We look forward to continuing to work with the Governor and the legislature in an effort to demonstrate the value tourism brings to every part of Florida through the return of crucial state sales tax revenues and jobs, which benefit all Floridians.”
Public investment is needed for VISIT FLORIDA to continue to provide cooperative marketing programs. Tourism marketing is a catalyst to stimulate our economy, a fact proven by the $3.9 billion in total state sales tax revenue returned to the state in 2008.
Tourism marketing is of great importance to our state:
• For every $1 in tourism marketing, VISIT FLORIDA generates $55 in tourism spending and more than $3 in new sales tax is collections.
• More than 1 million Floridians are directly employed by Florida’s tourism. That means 85 visitors equals 1 Florida job.
• Tourism provided 21 percent of our total state sales tax in 2008—more than any other industry.
Christopher L. Thompson, VISIT FLORIDA’s President and CEO, released the following statement in response to Governor Crist’s budget recommendations, which includes $25 million in public funding for VISIT FLORIDA’s tourism marketing efforts:
“Governor Crist has been and continues to be a great advocate in helping Florida become the No. 1 travel destination in the world. The tourism industry deeply appreciates Governor Crist’s recognition of tourism’s strong economic impact and return on investment to the Sunshine State with his budget recommendation of $25 million in public funding for tourism marketing.”
“We look forward to continuing to work with the Governor and the legislature in an effort to demonstrate the value tourism brings to every part of Florida through the return of crucial state sales tax revenues and jobs, which benefit all Floridians.”
Subscribe to:
Posts (Atom)
