In Miami Beach on February 16th, Governor Charlie Crist joined more than a hundred Florida tourism industry representatives to re-launch the grassroots ‘Share a Little Sunshine’ campaign. The Governor and VISIT FLORIDA President/CEO Chris Thompson called on all Floridians to help strengthen the state’s economy by sending a personal invitation to out-of-state friends and family, encouraging them to visit Florida.
“Together we can let the world know how great Florida truly is, and help keep our state’s world-class restaurants, resorts, parks, and attractions strong,” said Governor Crist.
In 2008, tourism returned $3.9 billion to Florida in tax revenue and generated $65.2 billion in direct economic impact. The ‘Share a Little Sunshine’ campaign has the potential to increase visitation to the state and raise much-needed sales tax dollars.
On the ‘Share a Little Sunshine’ Web site, www.ShareaLittleSunshine.org, Floridians can select one of several free video invitations or custom e-mail postcards that can be sent to friends and family directly from the site. To encourage Floridians to send invitations, a Florida vacation package will be given away each quarter to someone who sent an invitation through the site.
In addition to the video and invitation components, the integrated campaign is supported by statewide promotions and public service announcements. Through partnerships, the message of ‘Share a Little Sunshine’ appears on TV, radio, and billboards throughout the state. Also, the Governor’s Office of Film and Entertainment, Florida Lottery, Florida Attractions Association, Florida Restaurant and Lodging Association, and Florida State Parks will use the ‘Share a Little Sunshine’ for advertising and promotion. The campaign is on Facebook and Twitter as well.
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