Member Benefit of the Month for December 2009

(A series highlighting exclusive HSMAI member benefits to help you get the most out of your membership.)

This month’s Member Benefit is the redesigned HSMAI Foundation eConnect: your one-stop portal to global information and resources on hospitality sales and marketing topics.

Highlights of the new eConnect site include:

--Six new searchable sections of in-depth content aligned to the needs of today's sales and marketing discipline, including:
· Hotel Sales & Marketing
· Internet Marketing & Social Media
· Revenue Management
· Resort Marketing
· Destination Marketing
· Hospitality Sales & Marketing Education

-- A Member only "Toolkits" in each of the six main content areas, featuring templates and tools for everyday use on topics such as Marketing Plans, Group Booking Reports, and Public Relations.
--New blogs and forums for each of the six main content areas, allowing discussion and interaction.
-- "My eConnect" feature that allows each user to customize the news and resources from the site they want on their personal eConnect homepage.
--New "Featured Video" section with the latest clips from business and industry sources, such as CNN, CNBC and VTV.
--Expanded content from more than 150 sources offering a 360 degree look at trends and developments in the hospitality sales and marketing industry. Each section features resources relating specifically to the section topic, including blogs, forums, professional development resources, magazine portals, vendor and supplier information, market reports, columns, and video, among others.

eConnect is a one-stop portal to global information and resources on hospitality sales and marketing topics, including hotel sales and marketing, Internet marketing and social media, revenue management, resort marketing, destination marketing, and hospitality sales and marketing education. eConnect is a service provided by the Hospitality Sales & Marketing Association International (HSMAI) Foundation. Many HSMAI Foundation eConnect® resources are available exclusively to HSMAI members.

Hope you will join today, if you're not already a member, to take advantage of these great benefits. Best, Julie Wernick, HSMAInsider