HSMAI Marketing Review- October 2009 Issue

John Buchanan, a veteran, award-winning newspaper reporter and magazine writer covers hospitality-related issues regularly for a variety of magazines as well as consumer travel for luxury lifestyle magazines. He has written an article appearing in the October issue of the HSMAI Marketing Review.

In his article “Surviving the Recovery”, hospitality industry leaders tell "how to adapt to a new and uncertain landscape as the economy recovers and the smoke clears." "Despite a lot of armchair analysis and industry chatter about the long-term implications of the lingering crisis in the meeting industry, one core principle that everyone seems to agree with is that brand equity will be the dominant weapon of the future."

Survival Tactics 101:
1. Don't compromise on your brand promise.
2. Make a genuine commitment to service.
3. Invest in an "inside-out" approach to your brand experience.

Additional articles from the October 2009 issue that will help you develop and implement the strategies that will drive revenue for your business include:
--The Basics of Direct Selling (Part 1);
--Email: The Linchpin of Contemporary Marketing Strategies
--Resort Best Practices Initiative: Executive Summary
--Dragons & Tigers Reshape Tomorrow's

To read the entire article featured above and to explore other topics in the HSMAI Marketing Review, at any time, visit www.hsmaimarketingreview.org