BEST PRACTICES IN RESORT MARKETING

HSMAI’s Resort Best Practices Initiative examines “70 Effective Ways To Generate Revenue In A Recession” as recently highlighted in the Resort Marketing Update Newsletter for October 2009. The full executive summary is now available to HSMAI members in this interest group via their website at hsmai.econnect.org

The combination of the AIG Effect and the country’s declining economy has taken a toll on the resort sector, which suffered an estimated $1 billion loss in meeting and conference revenue. In response to this decline, members of the Hospitality Sales & Marketing Association International’s (HSMAI) Resort Best Practices Initiative embarked on a study to examine successful revenue generating programs implemented by industry peers over the past year. The resulting report, “70 Effective Ways to Generate Revenue in a Recession”, offers recommendations to sustain business through the recession and prepare for the post-2009 travel environment.