HSMAI – Headquarters – Recap – August 2011

(Editor’s Note: Here’s some selected information previously sent by our Association headquarters that you may have missed... HSMAInsider, Julie Wernick)

The Adrian Awards – Celebrating its 55th year!

This competition has evolved into the worlds most renowned and prestigious advertising, public relations, and digital marketing event specifically tailored for the hospitality, travel, and tourism industries. The Awards honor creative brilliance and best practices in hospitality, travel, and tourism-related marketing.

Just a reminder that the early entry deadline is September 2 and the final deadline is September 16th. For more information on the Adrian Awards Competition, contact Desiree LaFont at (703) 506-3297 or email AdrianAwards@hsmai.org

In addition, HSMAI is also accepting nominations for the 2011 HSMAI Top 25 Extraordinary Minds in Sales & Marketing.

Barry Brown Receives Award:

HSMAI named Barry Brown, Regional Director of Sales and Marketing, the Del Coronado and La Costa Resort & Spa, the 2011 Resort Marketer of the Year. The award, presented by HSMAI and LivingSocial, was awarded to Brown for exemplifying the highest degree of excellence and commitment to the hospitality industry.

Affordable Meetings becomes MEET National:

This “new” meetings event takes place September 7-8, 2011 at the Walter E. Washington Convention Center, in Washington, DC. Meeting and event planners get to take advantage of the latest educational updates, increase their professionalism and their contacts, attend planner-supplier scheduled meetings, etc., all in a new format. Will you be there?

HSMAI Insights Newsletters - An exclusive benefit of membership in HSMAI

Have you seen these weekly newsletters? Each issue is chock full of useful details and tidbits. These are divided into several sections including: “Fueling Sales”; “Inspiring Marketing”; “Optimizing Revenue”; “Update”; Pictures; and “On The Move”. It includes news briefs from around the media, with access to in-depth articles, columns, reports and multimedia on eConnect (which is a one-stop portal to global information and resources on hospitality sales and marketing topics provided by the HSMAI Foundation).

HSMAI and VIZERGY: Best Practices

HSMAI has partnered with VIZERGY to provide a white paper on best practices for integrated marketing. The paper provides an in-depth look at why travel marketers should move away from a singular focus on campaigns toward a more integrated marketing approach. In addition it addresses best practices for Establishing cross-functional teams; Defining appropriate goals; Matching consumer-preferred channels to defined goals; and Focusing on the right success measures. The white paper can be found online by visiting http://www.hsmaieconnect.org/index.html