How to Get a Response from Your Sales Emails?

Note: This comment/article appeared in LinkedIn on the “Visit Florida” Group site and was written by Matthew Barnes, who is the Golf Sales Manager at Sawgrass Marriott (in the Jacksonville, FL area). With his permission, I have reprinted it here for your review and amusement. Best, Julie Wernick, HSMAInsider.
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The One Email Guaranteed to Get You a Response!
My Director of Sales & Marketing gave me this little tip:
Ever have a client or prospect never get back to you?

Because you're in sales, then I know it's happened to you (or is happening with several of your clients or prospects right now!).

If you ever find yourself in a place where you've qualified a prospect, sent information to them on your hotel, and then find that they just won't return your calls or emails, then I've got a guaranteed email that will get you a response.

OK, so if you're ready to learn and use this technique, here it is:

Subject of your email: "Should I stay or should I go?"

" Mr. Smith While I've tried to reach you, I haven't heard back from you and that tells me one of three things:

1) You've already chosen another hotel for this event and if that's the case please let me know so can I stop bothering you,

2) You're still interested but haven't had the time to get back to me yet

3) You've fallen and can't get up and in that case please let me know and I'll call 911 for you...

Please let me know which one it is because I'm starting to worry...

Thanks in advance and I look forward to hearing back from you."

This works on so many levels including using a "Clash" song everyone can relate to in the subject line, to giving them options and an out in case they've decided not to work with you. And, of course, you give people a reason to smile and that always relieves the pressure from the sales situation.
Use it this week and see for yourself how it works to get your prospects to get back with you and how it gets you deals.