Job Opportunity – February 2011

(Editor’s Note:
Here’s a local job opportunity that we were asked to pass along.
Important: Please make sure if you apply that you mention HSMAI-South Florida Chapter.
Best, Julie Wernick, HSMAInsider.)

The Clevelander is still looking for a suitable candidate for Director of Sales and Marketing. If anyone has any questions, they can call Karlene Palmer-McLeod, Marketing Manager. Here’s her info:

CLEVELANDER
1020 OCEAN DRIVE
MIAMI BEACH, FL 33139
T 786 276 1417
C 305 467 6556 F 305 531 3953
kpmcleod@clevelander.com
W CLEVELANDER.COM
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Director of Sales and Marketing

Date Revised:
December 1, 2010
Department:
Sales and Marketing
FLSA Status:
Exempt
Reports to:
General Manager

Summary:
Responsible for all Sales & Marketing strategies and revenue reporting for the hotel.

Duties and Responsibilities:
· Create and oversee the Hotel business and marketing plans to maximize hotel revenue among market segments to include retail, corporate and tour and travel groups.
· Responsible for the management of hotel room inventory and pricing strategies for all distribution channels.
· Responsible to develop and successfully manage the Sales and Marketing departmental budget and forecasts.
· Review and develop advertising strategies including placement, social media direct mail/email campaigns.
· Develop/Drive market share revenue performance through implementation of effective transient and group pricing strategy.
· Develop and implement promotional programs and packages as needed to impact occupancy and revenue results.
· Monitors weekly sales backlogs and adjusts selling strategies to maximize short and long term goals.
· Review all group contracts and monitors all room contracts i.e., confirmation, deposits, cut off dates, arrival and production.
· Conduct rate negotiations and coordinates contracting for consortia and handle a portfolio of key accounts in defined territory.
· Conduct /monitor competitive market rates in order to develop sales strategies and campaigns to gain occupancy and maximize revenue.
· Conduct sales and prospecting activity and defines local corporate accounts for small groups.
· Organize and coordinate FAM trips and hotel site inspections for prospective clients/business.
· Produce weekly/monthly reports, i.e., call productivity reports, corporate account production (GRC).
· Develop and monitor trace system for existing and new accounts.
· Maintain accurate database of corporate accounts and travel agents.
· Ensures PMS profiles are regularly monitored, updated and accurately recorded i.e., Rockstar Loyalty program.
· Conduct weekly Sales and Marketing meetings to review existing business as to develop new strategies and promote growth.
· Conducts weekly revenue strategy and events meetings and disseminates information to ensure optimal revenue and operational success.
· Responsible for the development, revisions and compliance of the Sales and Marketing Standard Operating Procedures.
· Coaches and mentors management staff and establishes short and long-term development plans.
· Conducts reviews for direct reports on a monthly and quarterly basis to discuss performance and observations.
· Develops, manages and measures performance of the the Sales and Marketing direct reports including sales action plans, volume goals, tactical implementation and assigned deliverables.

Other Functions:
· Performs other duties as assigned

Minimum Qualifications:
· Bachelor’s degree and a minimum of 5 years of Director level experience in Sales and Marketing.

Knowledge, skills and abilities:
· Strong working knowledge of Word, Excel programs.
· Strong financial and analytical skills.
· Strong knowledge of Hotel, Entertainment and Marketing Industries.
· Strong interpersonal, managerial and leadership skills required
· Strong organizational and time management skills required

Working Conditions:
· Work is not performed in an office environment and requires evening and weekend hours. Uses personal computer and other standard office equipment