Greater Fort Lauderdale CVB Presented their 2011 Marketing Plan – Part 2

(Editor’s Note: This is the second part of the report; Part 3 to come. Best, Julie Wernick, HSMAInsider.)

On the back of the program (and menu) for the presentation by the Greater Fort Lauderdale CVB, there was a list of “to do” items. Here are some of the key ones, in shortened form.

Save the Dates:

--Tuesday, November 9th: The 2010 Broward County Sports Hall of Fame;
--December 2nd: The 2010 Sunsational Service Courtesy Awards.

Nominate:

--Before October 18th, vote for Fort Lauderdale as the “Best US Destination” on TripOutGayTravel.com/awards.
--Vote for front line employees who go above and beyond for a Sunsational Courtesy award at sunny.org/nominate

Send In Info:

--The CVB is promoting special hotel, attraction, and restaurant offers on LauderDeals as well as pre and post offers on Cruise and Play. Send package info to: jflippen@broward.org

--Holiday specials and events should be sent to jtaylor@broward.org

Keep up with Social Media Outlets:

--Become a Facebook fan; post pictures, make comments, etc. http://faceboook.com/VisitLauderdale

--Download the free app to your Smartphone for a Mobile Tag (i4’s can use http://gettag.mobi; older 3’s can go to your app store and search for mobile tags and choose a free one from Microsoft, e.g.) You will be seeing more and more of these Mobile Tags in The CVB’s ads and in various print media.

--Make sure your business is listed on Foursquare which can be used to engage your mobile customers. Update descriptions (and see if your venue is listed) by going to http://foursquare.com/businesses. The CVB has a presence at foursquare.com/users/VisitLauderdale with consumer tips, etc.

--Update your info at the sunny.org/listing online site. Log onto the CVB’s Partner Extranet and edit your Meeting Planners Guide and Visitors Guide info. Hoteliers can follow the step-by-step guide at sunny.org/hotelpartnerlogin