VISIT FLORIDA HAS NEW SLOGAN

Visit Florida’s previous slogan, “Shine”, launched in 2007 has been replaced.
DDB Miami, the Visit Florida’s advertising agency, has developed a new integrated marketing campaign with a new tagline: “Your Florida Side”. This theme is aimed at recession-weary consumers.

The new $6.1 million campaign aims to target loyal Florida vacationers who have been here before. They are going to tell these former visitors to “come on back. This is the place you love.” The advertisements highlight the fact that a Florida trip is a central identifying factor of a vacationer’s identity. Look for this new slogan to appear in all their new promotional and marketing efforts.