The 2010 Marketing Plan was presented by the Greater Fort Lauderdale Convention & Visitors Bureau at a luncheon at the Broward Convention Center on October 8th. In addition to an overview provided by Nicki Grossman, President, we heard about travel trends and public relations initiatives from Virginia Sheridan, President, M. Silver Associates (their PR firm); some destination sales highlights from John Webb, Sr. VP, GFLCVB; Advertising Strategies from Lisa Hoffman, Group Acct. Director, Starmark Advertising (their ad agency); and a motivational talk by Jon Gordon, author of The Shark and The Goldfish.
One of the items we received at the meeting included a list of “Top 10 Things to Do Before 2010” which included the following:
1. LauderDeals – special fall hotel offers being promoted through an $800.000 marketing campaign. Make sure you send your October – December 20th hotel deals to Justin Flippen at jflippen@broward.org . Your listing will appear at their sunny.org website.
2. Download the new ivisitLauderdale iPhone app free (release is scheduled for 10/28).
3. Vote for Ft Lauderdale as the “Sexiest Place on Earth” at tripoutgaytravel.com/awards site.
4. Follow the CVB on twitter and/or fan them on Facebook at visitlauderdale
5. Attend the Co-op Advertising seminar on October 15th at 3 pm at the Convention Center, Room 305.
6. Send your special cruise deals to jflippen@broward.org
7. Send your Super Bowl/Pro Bowl themed events, specials, packages to Jessica at jtaylor@broward.org
8. Nominate someone for the 2009 SunSational Service Courtesy Awards.
9. Send your holiday seasonal events, special, packages, etc. to jtaylor@broward.org
10. Download a free app to your Smartphone to use mobile tags from print ads to websites http://gettag.mobi
Make sure your hotel/company is included! See you on October 21 at the Renaissance Plantation. Best, HSMAInsider, Julie Wernick
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