Wednesday, July 8, 2009

HSMAI South Florida’s “Around Town” Update – July 2009

Congratulations to Creative Focus Photography (and Jay Guttveg!) on celebrating 25 years in the business. In honor of their 25th anniversary, they are offering a 25% discount on any corporate studio headshot. This is the perfect time to update your image for websites, emails, or brochures. Contact Jay at: 954-753-3686. Note offer is good now through August 27th.

The Dania Beach City Commission cut pier admission fees in half for the summer to offer pier patrons a break and a low cost family friendly recreational activity. Fishing fees were reduced from $3 to $1.50 and sight seeing fees were lowered from $2 to $1.

The Riverwalk Trust is promoting its “Second on Second Thursdays” (the next one will be on July 9th) on Second street (Himmarshee Street) in downtown Fort Lauderdale. The networking happy hour costs $10 prepaid/$15 at the door and includes a free drink at each of the 7 participating locations. For more info, call 954-468-1541.

The Broward County Convention Center in Fort Lauderdale hosted the 69th annual Conference of the National Sheriffs’ Association. Room blocks were contracted with the Hilton Fort Lauderdale Marina, Hyatt Pier 66, Marriott Harbor Beach and the Renaissance Hotel. More than 3,000 attendees provided an estimated economic impact of more than $6 million to our area.

Greater Fort Lauderdale CVB announced the return of Lauderdale Spa Chic. This month long promotion to be held in September 2009 invites guests to relax at local top spas for less – some with a savings of up to 50 percent. For a list of participating spas and/or to book your treatment, visit www.sunny.org/spachic.

In other news, we’ve learned that The Greater Fort Lauderdale CVB has added two more prestigious acclamations to its long list of industry awards: the 2009 World Class Award for outstanding service from Insurance & Financial Meetings Management, and a 2009 Distinctive Achievement Award from Association Conventions & Facilities. Each honor was awarded by the readers of these respective publications through open ballots inserted in recent issues. Congrats!

And to create a more welcoming and convenient experience for potential international visitors to Greater Fort Lauderdale, the GFLCVB has launched a new multi-lingual version of the destination's website, Sunny.org. In addition to the English version, the site can now be viewed in Spanish, French, and German.

Chris Thompson, the new CEO/President, VISIT FLORIDA, announced that the 2009/10 Strategic Marketing Plan and Budget has been approved, and their 13th fiscal year began July 1st. With reduced public funding and a newly optimized and realigned organizational structure, the strategic marketing plan is focused on maximizing the impact of core sales and marketing programs that create and add value for their industry Partners. Note: Financial commitments for cooperative partners have been reduced for most levels.

The Governors Conference on Tourism, themed “Selling the Sunshine – A Florida Tradition” will be held August 23 – 24, 2009 at the Fontainebleau Resort in Miami Beach. VISIT FLORIDA will be launching their new marketing campaign in a new format focused on getting the most value out of their programs, along with a roster of speakers on how to better compete in the near and long term. For more information go to visitflorida.org/gc

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