You may have read a recent news article about a company that was charged $300,000 in penalties for creating a "bogus grassroots buzz about a product".
Seems that employees were asked to post positive statements and glowing reviews on the web -- that is, to appear as satisfied clients.
In a related result, the FTC is revising its guidelines on the use of testimonials and endorsements to reflect the growth of online marketing.
As we know, Blogs and internet comments play an increasingly important role in affecting our income. Please make sure you avoid posting fake online reviews.
Do you have the back up to prove that the endorsements and testimonials you use in your advertising and promotional programs are from legitimate customers??
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Here's a link to the article in the Sun-Sentinel about the local face-lift clinic making up customer testimonials: http://www.sun-sentinel.com/business/sfl-bogus-online-reviews-072709sbjul27,0,6763102.story?track=rss
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