HSMAI June 2009 Member Benefit of the Month

As you may recall, each month headquarters promotes a “Member Benefit of the Month”. This is a special series of monthly messages highlighting exclusive HSMAI member benefits to help you get the most out of your membership. It’s also a way of saying thank you for being a member of HSMAI.

June’s Benefit is: HSMAI Travel Internet Marketing White Paper: "Capturing Market Share & Driving Revenue Online: Effective Internet Marketing Strategies for Recessionary Times".

The HSMAI Travel Internet Marketing Special Interest Group is presenting a ten-part series of white papers, as part of its mission to increase members' awareness and understanding of emerging issues, opportunities and trends. The reports, published by the HSMAI Foundation, and sponsored by TIG Global, are offered complimentary to members.

The first paper in the series: "Capturing Market Share & Driving Revenue Online: Effective Internet Marketing Strategies for Recessionary Times" is now available.

The white paper is a compilation of ideas and feedback from the Travel Internet Marketing SIG Advisory Board, led by Christine Beuchert, director of e-commerce at Marcus Hotels in Milwaukee. "As marketers we cannot overlook the fact that consumers are increasingly becoming more Web savvy, instead we must determine the best practices for using this growing medium to grow our bottom line," said Beuchert. "The white paper dissects the components of an online strategy and offers tactical advice for travel marketers to consider."

This is just one example of the resources available through your membership that help save time by centralizing information. In the Travel Internet Marketing Special Interest Group area of the HSMAI Foundation's eConnect, you can also find the latest articles, publications and SIG newsletters highlighting news and resources.

If you have questions or comments, contact HSMAI headquarters at info@hsmai.org or (703) 506-3280. (Need your member number to log on? Contact me at hsmaisouthflorida@gmail.com)