Will Seccombe, Chief Marketing Officer with VF, is asking that we send an email to our employees, partners, vendors and customers and encourage them to visit www.ShareaLittleSunshine.org as well as sending out some personal invitations. They’re hoping to add to the industry and media partner commitments to send e-mails to more than 5 million Floridians.
In addition to the viral efforts, VISIT FLORIDA is supporting the “Share a Little Sunshine" campaign with an integrated mix of statewide radio promotions, television public service announcements, and a comprehensive PR initiative.
The goals of the campaign are to: Increase awareness about the impact of tourism on the Florida economy. And to give potential visitors a reason to travel to Florida now – a personal invitation, an emotional video and an economic incentive.
As an added benefit, everybody who sends a personal invitation is registered for a chance to win one of 12 great Florida vacation packages. You can customize the sample invitation (see below) as you wish…. and Thank you!
The Sample Invitation:
Reconnect with family & friends, improve the state economy and enter to win a great Florida vacation package. It is a win-win proposition. If you live and work in Florida, all you have to do is invite someone to visit. More visitors mean more jobs and a brighter economic future for our state.
Please click (www.ShareaLittleSunshine.org), choose one of the invitations, and add a personal message and press send. Your family and friends will receive a cool video message and great Florida travel deals. As an added benefit, every invitation you send registers you for a chance to win one of 12 great Florida vacation packages. The Sunshine State is a great place to live – and a great place to visit.
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