HSMAI Changes Mission Statement

At our May meeting, our speaker re-iterated the importance of having a mission statement that we could remember (even quote!) and that it had relevance to all our members.

HSMAI (headquarters) recently changed its mission statement. It was:
“The mission of HSMAI is to be the leading source for sales and marketing information, knowledge, business development, and networking for professionals in tourism, travel, and hospitality”.

It now has a “Statement of Purpose” which says:
“HSMAI is the hospitality industry’s source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding.”

I was curious about the new statement and asked Bob Gilbert, President of HSMAI to comment on the recent change. He told me that: “the primary reason was to expand the scope to include stakeholders of our growing special interest groups – specifically revenue managers. Plus, the board thought that revenue management or revenue generation belonged in our mission – ALL sales and marketing people – and (even) GM’s can relate to that.”

So, now that our organization has a more inclusive, more relevant message, all we have to do is to get busy memorizing! Best, Julie Wernick, HSMAInsider.