Special Interest Groups – Director of Hotel Sales and Marketing

I’m still educating myself about all the wonderful things that national HSMAI can assist you with in planning and preparing for business, in getting that edge on your competition by staying up with various trends, and in constantly learning about ways to sell in this challenging economy.

HSMAI offers a wealth of resources on their website. One of the areas to take advantage of is called “Special Interest Groups” or SIGS. You can sign up for any one of the (current) five SIGS that relates to your job duties. In fact, you can sign up for as many of them as you want. There is no additional charge or fees to do so. Being a member of HSMAI allows you into a “members only” area to download relevant articles and templates. One of the SIGS is called the Director of Hotel Sales and Marketing.

There is an online community tool through which you can share information with your peers in other parts of the country (the world, actually). Ask for advice, direction, and suggestions – whatever you might need.

In addition, there are resources that are grouped into various categories and discussion areas. Some of the items in the HDOSM area include: The How to’s of Advertising, Articles of interest, Capital Expenditure planning documents, Contract templates and resources, Group Booking Reports, Job Descriptions, Convention Services and Catering, Reservations, Revenue Management, Sales and Marketing, Public Relations, Resort Best Practices, and so on and so forth. Plus you can see input from previous Sales Strategy conferences that can give you ideas to use in your current sales and marketing efforts.

The first step is to sign up or sign in and update your profile. Once you’ve done that, you can save the link in your favorites and visit regularly. Are you taking full advantage of all that membership in HSMAI offers? Check it out.