We heard that cry in the late 70’s and early 80’s as the British Invasion was in full force here in South Florida. Hotels in Miami Beach at that time used to close down in the summer months. They were resurrected financially by the influx of British tourists filling hotel rooms in their former summer doldrums. A welcome shot in the arm, psychologically as well as financially, this “invasion” saved many properties. Companies sprang up to serve the visitors – receptive operators, tour operators shuttling visitors between Mickey Mouse and South Florida, trolleys, restaurants and stores catering to British tastes – you name it, we had it. And visitors came back, lured by our warmth and the favorable exchange rate. On their second and third trips, they ventured further out of greater Miami or Orlando and into other parts of Florida.
The recent announcement of Zoom Airlines starting up low-cost service from London’s Gatwick Airport to Fort Lauderdale in May 2008 was a wonderful bit of news. The flights are supposed to operate twice-weekly (Sundays and Thursday). One of the flights (Sunday departures) will be non-stop while the other departure (Thursday) is via Bermuda. This direct access into Greater Fort Lauderdale with its time-saving convenience will mean they will be able to enjoy our regular popular “fun in the sun” offerings faster and easier. Plus they will be able to take advantage of our “new” gambling casinos.
We hope that once again the British public will “invade” to experience the value afforded by the favorable currency exchange rate…and that they fill our empty rooms. So, what are you doing to get ready?
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