Another up and coming trend in hotel marketing to differentiate one hotel from another is the use of original art. Now for some traveling business people, this trend is not necessarily the most important feature of a hotel. In fact to them it may be totally unimportant. But according to recent articles, this trend is said to be spreading not just in the boutique type hotels but in large luxury chains like the Ritz properties.
In addition to distinguishing one’s hotels from its rivals, some of the other reasons to include original art are to create an atmosphere, to offer a “richer” experience during one’s stay and/or to appeal to a younger clientele. Supposedly GenXers (those in the 27 to 43 age range) with their disposable incomes are seeking more uniqueness. One-of-a-kind art taps into their cravings to set apart their experiences and this includes travel.
So the next time you’re out and about, check out your competitor’s lobby. Do any of the sculptures or paintings stand out? Or are they decorated exactly like every other member of the chain? What can you do to distinguish yourself? The key, of course, is to fit art expenditures into your decorating budget so it might be wiser to begin with one very outstanding piece and work up to a collection. What do you think?
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