You probably know already that the Cruise Lines International Association, Inc., better known as CLIA, has relocated their office headquarters from New York to Fort Lauderdale. For more information on this organization, check out their website at www.cruising.org or stop by their offices at 910 SE 17th Street, Suite 400.
To tap into the cruise traveler market, the GFLCVB has been publicizing the advantages of the Greater Fort Lauderdale area to cruise goers to extend their vacations before and after they are at Port Everglades. As there are some three million passengers moving through the world’s third busiest port, it’s a natural for our local hoteliers to try to get a piece of this audience.
A recent press release for Fort Lauderdale outlined three main areas pre-cruise:
1) “Cruise Couture” by visiting shopping venues from Galleria to Sawgrass;
2)”Delicious Dining” at our unique Floribbean cuisine and waterfront restaurants; and
3) Learning by taking lessons in dance or scuba diving to enhance one’s cruise options.
For the post-cruise experience in our area, they’ve highlighted:
1) “Sun and Sand” – relaxing on our beaches;
2) Golfing at our numerous courses;
3)”Ante up and double down” at our casinos and tracks;
4) Spas – taking an extra day of pampering before heading home.
We’d love to hear what you’ve done to reach this cruise market.
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