Nov 30: The "H" in HSMAI means more than Hotel

The “H” in HSMAI means more than Hotel…it means Hospitality

When our organization was first founded some eighty years ago, HSMAI was the Hotel Sales and Marketing Association. But as the organization grew larger and expanded internationally, the “H” was broadened to cover all segments of the hospitality industry -- not only those members in hotels, but other areas of the tourist industry. In addition, it welcomes those purveyors and suppliers who provide products or services to the industry and who work alongside it with common goals.

In the Webster’s dictionary definition, hospitality is a noun meaning hospitable treatment, reception or disposition. And hospitable treatment refers to the generous and cordial reception of guests; the promise or suggestion of a friendly welcome; or the offering of a pleasant or sustaining environment. Another definition is being readily receptive or open, as in the phrase: open to new ideas.

So, what’s the point? It’s all well and good to have a physical facility (the hotel property) but if you don’t have the right attitude. If you don’t offer that welcoming friendly environment, you’re missing the true meaning of being a member of the hospitality industry.