A recent newspaper article talked about the importance of dressing for success amid the new casual dress codes. One authority recommended keeping a nice pair of shoes and a blazer in your office for those unexpected meetings. One of my friends at an upscale hotel in Sarasota wears flats in the office, but stashes a pair of heels in her desk to be ready for appointments. And an ex-boss of mine always used to have a jacket (with a tie in the pocket) on the back of his office door, just in case someone important stopped by to visit.
Selling business to business, the recommendation has been to match the look of your customers. So those selling corporate travel or to the meetings industry are advised to look like their meeting planners or their corporate exec clients.
So, it made me wonder whether or not there’s even the possibility of a casual day (most usually Fridays in most companies) for our industry. You don’t see too many of us, if ever, in jeans. If you eliminate those of us required to dress in a uniform or costume for our jobs, what should the dress code be for our industry? Is it okay to dress resort casual to sell South Florida? And at what point is resort casual too casual? What do you think?
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