It’s amazing to think that it has been just a short time that VISIT FLORIDA has existed. It was only a little over 10 years ago, that a decision was made to dismantle the Florida Department of Commerce (including the Division of Tourism).
Since 1996, VISIT FLORIDA has been the official tourism marketing corporation of the not-for-profit Florida Commission on Tourism. And if you’re being technical, the brand name VISIT FLORIDA was only started in 1997. Hey, how did those 10 years fly by so fast?
And have you met Beth Rice, our area’s Regional Development Representative for VISIT FLORIDA? Beth usually attends our HSMAI meetings, but you can contact her at brice@visitflorida.org
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